Senior Global Social Insights Manager

4 weeks ago

Culver City, California, United States Amazon Full time
Job Title: Senior Global Social Insights Manager

Prime Video is seeking a highly skilled Senior Global Social Insights Manager to join our team. As a key member of our Global Brand & Digital Intelligence team, you will be responsible for generating data and insights to help the business better understand and deliver value to our customers.

About the Role

The Senior Global Social Insights Manager will work across a dynamic team of insights professionals focused on understanding and building customers' relationship with the Prime Video brand and service. The ideal candidate is a strategic-minded insights professional with a proven track record of delivering highly impactful, data-driven business recommendations in a fast-paced environment.

Key Responsibilities
  • Own and manage the organization's global social listening program, ensuring organic social conversation is effectively measured and reported on to drive strategic decision-making
  • Design and refine social media analytics frameworks, KPIs, and dashboards to monitor the impact of earned media efforts globally
  • Coordinate with external vendors to ensure the effective execution of social listening and analytics programs, including managing contracts and evaluating new tools
  • Manage the feature roadmap for social listening, collecting and prioritizing asks and working with the 3rd party vendor to secure new functionality that PV needs
  • Utilize social listening tools to monitor and respond to brand crises and zeitgeist moments in real-time, providing insights that help shape the organization's response
  • Author executive level reports and make recommendations to stakeholders and leadership
  • Build relationships with a broad set of cross-functional business partners (including international teams) to understand their challenges and priorities, and drive action through insight delivery
About the Team

The PV Global Brand & Digital Intelligence team drives global PV brand strategy decision-making by deeply understanding how audiences perceive the Prime Video service and which levers are most influential in driving brand love. Our work is global in scope, incorporating multiple countries with the goal of understanding universal customer truths, while also specifying local nuance per country by partnering with in-country insights leads.

Basic Qualifications
  • Experience defining requirements and using data and metrics to draw business insights
  • Experience with Excel
  • Experience making business recommendations and influencing stakeholders
  • 6+ years of experience in analytics, insights, or a related field
  • Experience leveraging social listening tools to extract actionable customer-centric insights in a fast-paced environment
  • Understanding of social listening query management and data hygiene in a global social social infrastructure
  • Effective verbal and written communication skills with experiencing influencing stakeholders
  • Project management skills, with experience defining and undertaking assignments with minimal supervision and under quick turnarounds
  • Experience working efficiently with stakeholders and team members across time zones and countries
  • Experience thinking creatively, taking the initiative and constructively advocating on behalf of the customer
Preferred Qualifications
  • MBA
  • Advanced degree in business or data analytics
  • Experience working in the entertainment industry
  • Experience working with data engineering and data science teams
  • Experience working and earning trust in a matrixed, global organization
  • Multilingual capabilities helpful
  • Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals

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