EVP, Global Publicity

1 day ago

Culver City, California, United States Sony Pictures Full time
Job Title: Head of Global Publicity

Location: Culver City, CA, Sony Pictures Studio Headquarters

Job Description:

Sony Pictures Entertainment is seeking a seasoned leader to serve as the Head of Global Publicity. This pivotal role oversees publicity campaigns for the studio's films across both theatrical and home entertainment windows globally. The chosen candidate will be a strategic and creative professional with a deep understanding of the film industry and a proven track record in orchestrating publicity campaigns that engage audiences worldwide.

Key Responsibilities:
  • Develop and implement innovative publicity campaigns that effectively promote Sony Pictures' films globally.
  • Represent the Global Publicity department in senior executive meetings, providing strategic insights and updates.
  • Work closely with teams in markets around the world to support international publicity efforts.
  • Lead the development and execution of Sony Pictures' award season strategy.
  • Serve as a key publicity figurehead for Sony Pictures, effectively communicating campaign strategies and achievements.
  • Lead and empower a team of publicity professionals, driving initiatives that foster creativity, collaboration, and excellence in execution.
  • Coordinate with filmmakers, talent, and creative teams to craft compelling narratives that resonate with audiences.
  • Manage the orchestration of press events, premieres, and media engagements.
  • Continuously analyze the film industry's competitive landscape to adapt and refine publicity strategies.
  • Work in close partnership with marketing, distribution, and home entertainment teams to ensure a unified approach to film promotion.
  • Stay abreast of evolving industry trends, audience viewing habits, and technological advancements.
Qualifications:
  • 20+ years of experience in film publicity leadership with a strong portfolio of successful campaigns.
  • Exceptional leadership capabilities with a history of managing and nurturing a large, diverse team.
  • Strategic and creative thinking skills, with an emphasis on delivering innovative publicity campaigns.
  • Superior communication skills, capable of conveying complex strategies in a clear, persuasive manner.
  • In-depth knowledge of the film industry, audience engagement strategies, and the competitive environment across both theatrical and home entertainment sectors.
  • Established network of media contacts and solid relationships with industry influencers, talent, and creative partners.
  • Demonstrated collaborative spirit, with a proven ability to work across various departments to create integrated and successful promotional efforts.
  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field; an advanced degree is advantageous.

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