Global Publicity Leader

12 hours ago


Culver City, California, United States Sony Pictures Full time
Job Title:
EVP, Global Publicity

Job Summary:
We are seeking a seasoned and visionary leader to serve as the Head of Global Publicity for Sony Pictures Entertainment. This pivotal role oversees publicity campaigns for the studio's films across both theatrical and home entertainment windows globally.

Key Responsibilities:
Strategically design and implement innovative publicity campaigns that effectively promote Sony Pictures' films across both theatrical and home entertainment windows globally. Represent the Global Publicity department in senior executive meetings, providing strategic insights and updates that drive decision-making at the highest level. Work closely with teams in markets around the world to support international publicity efforts, ensuring campaigns are culturally adapted and locally resonant while maintaining a consistent global brand message. Lead the development and execution of Sony Pictures' award season strategy, managing campaigns that heighten the visibility of our films for major industry awards and facilitate their journey through the competitive awards circuit. Serve as a key publicity figurehead for Sony Pictures, effectively communicating campaign strategies and achievements to internal executives and external partners. Coordinate with filmmakers, talent, and creative teams to craft compelling narratives that resonate with audiences and enhance the visibility of films across all windows. Continuously analyze the film industry's competitive landscape to adapt and refine publicity strategies, ensuring Sony Pictures' titles stand out in both theatrical and home markets and during the awards season. Work in close partnership with marketing, distribution, and home entertainment teams to ensure a unified approach to film promotion, maximizing reach and impact throughout the entire lifecycle of a release, including awards campaigns.

Requirements:
20+ years of experience in film publicity leadership with a strong portfolio of successful campaigns spanning all types of theatrical releases. Strategic and creative thinking skills, with an emphasis on delivering innovative publicity campaigns. In-depth knowledge of the film industry, audience engagement strategies, and the competitive environment across both theatrical and home entertainment sectors, as well as the awards circuit. Established network of media contacts and solid relationships with industry influencers, talent, and creative partners. Bachelor's degree in Public Relations, Communications, Marketing, or a related field; We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. To request an accommodation for purposes of participating in the hiring process, you may contact us at Sony Pictures

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