Motorcycle Sales Specialist
1 week ago
Job Summary:
We are seeking a highly motivated and enthusiastic Sales Associate to join our team at Sonic Automotive. As a Sales Associate, you will be responsible for providing exceptional customer service and selling motorcycles, ATVs, UTVs, and other powersports products.
Key Responsibilities:
- Customer Service: Greet customers in a professional and friendly manner, handle telephone transactions quickly and courteously, and ensure that all customers receive consistent treatment when doing business.
- Sales: Practice a feature/benefit selling methodology, show customers the advantages of products over competing brands, and use a common and consistent quotation methodology for vehicle sales, trade-ins, and purchases.
- Cross-Selling: Introduce customers to the service, parts, general merchandise, and F&I departments and their personnel, and cross-sell additional parts, accessories, F&I products, warranties, and service contracts with all new and used vehicles.
- Delivery: Conduct a road test and pre-delivery inspection prior to delivery to the customer, and ensure that the delivery to the customer is an "EVENT" that endears the customer to the dealership.
- Quotas: Attain new and used sales quotas as agreed upon with the sales manager.
- Prospecting: Cultivate prospects, including showroom customer follow-up, phone-in inquiries, past owners, and contact customers using mailing lists, tickler files, and personal follow-up to encourage additional sales and ensure customer satisfaction.
- Training: Attend training sessions to keep current with sales techniques and sales department issues.
Requirements:
- Passion for People and Powersports: A passion for people and powersports is essential for this role.
- Experience and Sales Skills: Experience with sales of powersports or the demonstrated ability to quickly learn the sales process is required.
- Communication Skills: Excellent communication skills and demonstrated "closing skills" are necessary for success in this role.
- Customer Service: A dedication to delivering superior customer service is essential.
- Relationship Building: The ability to develop relationships and generate referrals as a trusted consultant is critical.
- Participation in Training: Participation in sales training to develop skills is required.
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