Brand Management Specialist
1 month ago
We are seeking a highly motivated and experienced Assistant Brand Manager to join our team at Pelican Staffing. As a key player in our marketing efforts, you will be responsible for developing and implementing strategies that drive brand recognition, engage our target audience, and increase sales.
Key Responsibilities- Market Analysis and Trend Identification: Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Product Development and Launch: Collaborate with cross-functional teams to develop comprehensive product development strategies aligned with market trends. Lead the planning and development of new product concepts from ideation to launch.
- Pricing and Revenue Optimization: Develop pricing strategies to maximize revenue and profit margins. Analyze product performance and make data-driven decisions to optimize financial outcomes.
- Project Management and Communication: Create and maintain detailed project timelines for each product launch. Work closely with cross-functional teams to ensure adherence to deadlines. Establish and maintain effective communication channels with Original Design Manufacturers (ODMs) in Korea and China.
- Content Creation and Marketing: Craft compelling and accurate product descriptions, marketing copy, and promotional materials. Collaborate with marketing and sales teams to create persuasive, engaging content that resonates with the target audience.
- 2+ years of experience in Skincare products with a strong interest in Makeup and knowledge of current trends.
- Experience in production support for skincare or makeup and working closely with manufacturers for sample testing.
- Strong communication skills, both verbal and written, and ability to present professionally to cross-functional teams and related vendors.
- Strong project management and time management skills with an ability to handle multiple projects.
- Excellent organizational skills and a strong desire to work through challenges by implementing creative solutions.
- Bachelor's degree in marketing, Business, or a related field.
- Brand management
- Cosmetic industry
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