Senior Brand Manager

4 weeks ago

Overland Park, Kansas, United States Morton Salt Full time
Job Summary

The Senior Associate Brand Manager is responsible for developing and executing marketing strategies to drive business growth and brand equity for Morton Salt. This role combines traditional marketing and general management skills to support the brand needs for one of our base portfolios and the related P&L.

Key Responsibilities
  • Supports the strategic marketing planning processes for the Morton Brand, identifying and driving key initiatives to advance the business.
  • Leads the research, development, positioning, and commercialization of new products, line extensions, visual graphics, and enhanced product offerings across all channels for innovation projects.
  • Develops, executes, and measures the advertising and promotion strategy to drive sales and brand equity for the assigned product portfolio.
  • Establishes and reports against key performance metrics, addressing any gaps to budget and future commitments.
Business Strategy & Execution
  • Responsible for establishing and gaining alignment from the Consumer and Industrial Leadership Team on strategies and plans to improve profitability and achieve desired business and market objectives.
  • Aligns resources and leads cross-functional teams to execute against strategies and tactics.
  • Acts as a steward for your products' P&L in cross-functional decision making to ensure that optimal solutions are pursued that balance the variety of considerations needed.
  • Manages performance and works closely with senior functional leaders to overcome barriers to achieve desired business goals.
  • Utilizes syndicated data and competitive intelligence to assess market opportunities and vet new product ideas, packaging, pricing, and positioning strategies.
Business Development
  • Closely monitors and identifies changes in market, customer, and competitor trends with the potential for impacting current and future business performance.
  • Identifies market opportunities and risks, quantifies/estimates P&L impact, and justifies investments required to support future business growth.
  • Implements all assigned commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives.
  • Establishes and reports against key performance metrics, addressing any gaps to budget and future commitments.
  • Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning.
Build and Protect Long-Term Brand Equity
  • Uses customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership.
  • Contributes to the development of clear brand vision, positioning, promise, goals, and strategy.
  • Works with Sales Strategy & Planning teams to create sales tools that convey brand value.
  • Leads the development of advertising and communication vehicles with agency partners that justify selling price premium.
  • Measures performance and implements improvement measures to achieve desired customer and consumer experience.
Innovation and Product Portfolio Management
  • Supports the development and execution of product and packaging innovation plans to support portfolio growth for managed products.
  • Responsible for go-to-market planning and execution for all types of innovation.
  • Oversees all stages of sustaining innovation projects - from idea generation through commercialization.
  • Manages the assigned product portfolio, investment levels, and associated consumer communications in accordance with the portfolio strategy, stage in the product life cycle, and segment objectives.
Pricing Strategy Development, Planning & Performance
  • Provides strategic direction and collaborates with the pricing team to develop and optimize pricing architectures, strategies, and plans by product line.
  • Integrates pricing strategies and plans into product strategies and plans.
  • Partners with Brand Finance and the Sales Strategy & Planning teams to forecast and track the impact of pricing actions with regards to overall business and financial performance.
  • Collaborates with Sales Strategy & Planning and Sales teams to identify optimal trade promotions to deliver business results.
Budgeting & Forecasting
  • Participates in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan.
  • Reviews baseline budget and financial forecast development and recommends adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities, and risks.

Morton Salt is an iconic company with a strong heritage and a bright future. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us.

By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.

  • B2B Brand and Marketing Communications Manager

    4 weeks ago

    Overland Park, Kansas, United States Morton Salt Full time

    Job SummaryWe are seeking a highly skilled B2B Brand and Marketing Communications Manager to join our team at Morton Salt. This is a key role that will be responsible for creating and securing demand for our products across North America.Key ResponsibilitiesLead a cross-functional team through business planning and execution activities to position the...

  • Brand Manager, Brand Expansion Specialist

    4 weeks ago

    Overland Park, Kansas, United States Morton Salt Full time

    Job SummaryThe Brand Manager of Brand Expansion is a key role within the Marketing Innovation Team, responsible for expanding our brand reach through innovation strategy, new product development, and cross-functional team leadership.This role will play a critical part in achieving the company's long-term growth targets by identifying and advancing new...

  • Senior Integrated Marketing Manager

    1 month ago

    Overland Park, Kansas, United States T-Mobile Full time

    Job Title: Senior Integrated Marketing ManagerAt T-Mobile, we're committed to investing in our employees' growth and success. As a Senior Integrated Marketing Manager, you'll play a crucial role in leading our Center of Excellence for T-Mobile for Business brand content. Your primary focus will be on driving customer storytelling initiatives and developing...

  • Senior Marketing Manager

    4 weeks ago

    Overland Park, Kansas, United States Clayco Full time

    Senior Marketing ManagerLamar Johnson Collaborative (LJC) is a dynamic architecture and design firm seeking a passionate Senior Marketing Manager to support marketing efforts. This full-time position requires a strong leader who can mentor, lead, and communicate effectively with colleagues and clients. The ideal candidate will be vital to the office,...

  • Senior Recruiter

    4 weeks ago

    Overland Park, Kansas, United States Erickson Senior Living Full time

    Job Summary:We are seeking a highly skilled Senior Recruiter to join our team at Erickson Senior Living. As a Senior Recruiter, you will be responsible for providing community human resources support in the areas of recruitment, employee relations, and administration.Key Responsibilities:• Serve as the primary recruiter for community positions• Write and...

  • Senior Treasury Manager

    4 weeks ago

    Overland Park, Kansas, United States Quality Technology Services, LLC Full time

    Job SummaryQuality Technology Services, LLC is seeking a highly skilled Senior Treasury Manager to join our team. As a key member of our Finance department, you will be responsible for managing our debt facilities, cash management, and financial instruments.Key ResponsibilitiesManage project cash, debt facilities, and financial instruments to optimize cash...

  • Senior Construction Manager

    1 month ago

    Overland Park, Kansas, United States gpac Full time

    Job Title: Senior Construction ManagerGPAC is seeking a highly experienced Senior Construction Manager to lead our commercial construction projects across the United States. As a seasoned professional, you will be responsible for overseeing all aspects of construction projects, ensuring they are completed safely, on schedule, and to the highest quality...

  • Senior Treasury Manager

    4 weeks ago

    Overland Park, Kansas, United States Quality Technology Services, LLC Full time

    Senior Treasury Manager Job DescriptionQuality Technology Services, LLC is seeking a highly skilled Senior Treasury Manager to join our team. As a key member of our Treasury Debt Operations team, you will play a critical role in managing our debt facilities and providing strategic guidance to our leadership.Key Responsibilities:Manage and report on various...

  • Senior Treasury Operations Manager

    4 weeks ago

    Overland Park, Kansas, United States SitusAMC Full time

    About the Role:SitusAMC is a leading provider of real estate services, and we're seeking a highly skilled Senior Treasury Operations Manager to join our team. As a key member of our operations team, you will be responsible for overseeing the servicing of commercial real estate loans, ensuring compliance with regulatory requirements, and providing exceptional...

  • Senior Category Manager

    4 weeks ago

    Overland Park, Kansas, United States Morton Salt Full time

    Job SummaryWe are seeking a highly skilled Senior Category Manager to join our team at Morton Salt. The successful candidate will be responsible for planning, sourcing, and negotiating transportation services to provide the lowest total cost to serve.Key ResponsibilitiesPrepare data for RFX activities and develop category strategiesManage supplier...

  • Senior Operations Manager

    4 weeks ago

    Overland Park, Kansas, United States Advastar, Inc Full time

    Job OverviewAdvastar, Inc is seeking a seasoned General Manager to lead our Mechanical Services business in the Leawood/Shawnee, KS area.This is a unique opportunity to drive growth and profitability in a dynamic and rapidly evolving industry.Key ResponsibilitiesDevelop and implement business strategies to drive growth and profitability.Oversee daily...

  • Senior Proposal Manager

    4 weeks ago

    Overland Park, Kansas, United States SPX Cooling Tech, LLC Full time

    Job SummarySPX Cooling Technologies is seeking a skilled Senior Proposal Manager to lead budget development, technical support, estimating support, strategy, and proposal development activities for assigned projects. The ideal candidate will have a strong understanding of technical and commercial project variables and the ability to proactively initiate...

  • Senior Sales Manager

    4 weeks ago

    Overland Park, Kansas, United States Travel + Leisure Co. Full time

    Unlock Your Sales PotentialAt Travel + Leisure Co., we're looking for a skilled Senior Sales Manager to join our team. As a key member of our sales team, you'll be responsible for driving sales growth, developing and implementing sales strategies, and leading a team of sales professionals.Key Responsibilities:Develop and execute sales plans to achieve...

  • Senior Commissioning Manager

    4 weeks ago

    Overland Park, Kansas, United States Clayco Full time

    Clayco is a leading full-service construction firm that delivers high-quality solutions nationwide. As a Senior Commissioning Manager, you will oversee commissioning activities and processes for assigned projects.Key responsibilities include:Reviewing project documentation, plans, specifications, and schedulesReviewing submittals and shop drawings for...

  • Senior Tax Manager

    4 weeks ago

    Overland Park, Kansas, United States Hire Integrated Full time

    Job OverviewOur client, a full-service tax and accounting firm, is seeking a Senior Tax Manager to lead their tax practice. This is a great opportunity for an experienced CPA who wants to be an integral part of their leadership team.The ideal candidate will have a strong background in tax preparation, excellent analytical and problem-solving skills, and the...

  • Facilities Operations Specialist

    4 weeks ago

    Overland Park, Kansas, United States Sunrise Senior Living Full time

    Job Summary:We are seeking a skilled Maintenance Coordinator to join our team at Sunrise Senior Living. As a key member of our facilities management team, you will be responsible for ensuring the day-to-day operations of our community's facilities and grounds are safe, clean, and comfortable for our residents.Responsibilities:Maintain a safe and clean...

  • Senior Manager, Corporate Security HQ

    1 month ago

    Overland Park, Kansas, United States QTS Realty Trust , Inc. Full time

    Job Title: Senior Manager, Corporate Security HQQTS Realty Trust, Inc. is seeking a highly skilled and experienced Senior Manager, Corporate Security HQ to join our team. As a key member of our security operations team, you will be responsible for driving operational security excellence across our organization.Key Responsibilities:Manage the Executive...

  • Certified Medication Care Specialist

    4 weeks ago

    Overland Park, Kansas, United States Sunrise Senior Living Full time

    Job SummaryWe are seeking a highly skilled and compassionate Medication Care Manager to join our team at Sunrise Senior Living. As a Medication Care Manager, you will play a vital role in ensuring the highest quality of care for our residents by administering medications and treatments in a safe and organized manner.ResponsibilitiesAdminister medications and...

  • Global Therapeutic Innovation Manager

    4 weeks ago

    Overland Park, Kansas, United States Colgate-Palmolive Full time

    Job DescriptionColgate-Palmolive is seeking a highly skilled and experienced professional to lead our Global Therapeutic Innovation team. As a Senior Brand Manager for Prescription Diet, you will be responsible for developing and implementing new product strategies that enhance health and well-being worldwide.Key Responsibilities:Lead the innovation pipeline...

  • Sales Director

    4 weeks ago

    Overland Park, Kansas, United States Erickson Senior Living Full time

    About the Role:We are seeking a highly motivated and experienced Sales Manager to join our team at Tallgrass Creek by Erickson Senior Living. As a Sales Manager, you will play a key role in helping us achieve our mission of providing a vibrant lifestyle, financial stability, and focused health and well-being services to our residents.Responsibilities:Manage...