Senior Brand Manager

16 hours ago

Overland Park, Kansas, United States Morton Salt Full time
Job Summary

The Senior Associate Brand Manager is responsible for developing and executing marketing strategies to drive business growth and brand equity for Morton Salt. This role combines traditional marketing and general management skills to support the brand needs for one of our base portfolios and the related P&L.

Key Responsibilities
  • Supports the strategic marketing planning processes for the Morton Brand, identifying and driving key initiatives to advance the business.
  • Leads the research, development, positioning, and commercialization of new products, line extensions, visual graphics, and enhanced product offerings across all channels for innovation projects.
  • Develops, executes, and measures the advertising and promotion strategy to drive sales and brand equity for the assigned product portfolio.
  • Establishes and reports against key performance metrics, addressing any gaps to budget and future commitments.
Business Strategy & Execution
  • Responsible for establishing and gaining alignment from the Consumer and Industrial Leadership Team on strategies and plans to improve profitability and achieve desired business and market objectives.
  • Aligns resources and leads cross-functional teams to execute against strategies and tactics.
  • Acts as a steward for your products' P&L in cross-functional decision making to ensure that optimal solutions are pursued that balance the variety of considerations needed.
  • Manages performance and works closely with senior functional leaders to overcome barriers to achieve desired business goals.
  • Utilizes syndicated data and competitive intelligence to assess market opportunities and vet new product ideas, packaging, pricing, and positioning strategies.
Business Development
  • Closely monitors and identifies changes in market, customer, and competitor trends with the potential for impacting current and future business performance.
  • Identifies market opportunities and risks, quantifies/estimates P&L impact, and justifies investments required to support future business growth.
  • Implements all assigned commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives.
  • Establishes and reports against key performance metrics, addressing any gaps to budget and future commitments.
  • Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning.
Build and Protect Long-Term Brand Equity
  • Uses customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership.
  • Contributes to the development of clear brand vision, positioning, promise, goals, and strategy.
  • Works with Sales Strategy & Planning teams to create sales tools that convey brand value.
  • Leads the development of advertising and communication vehicles with agency partners that justify selling price premium.
  • Measures performance and implements improvement measures to achieve desired customer and consumer experience.
Innovation and Product Portfolio Management
  • Supports the development and execution of product and packaging innovation plans to support portfolio growth for managed products.
  • Responsible for go-to-market planning and execution for all types of innovation.
  • Oversees all stages of sustaining innovation projects - from idea generation through commercialization.
  • Manages the assigned product portfolio, investment levels, and associated consumer communications in accordance with the portfolio strategy, stage in the product life cycle, and segment objectives.
Pricing Strategy Development, Planning & Performance
  • Provides strategic direction and collaborates with the pricing team to develop and optimize pricing architectures, strategies, and plans by product line.
  • Integrates pricing strategies and plans into product strategies and plans.
  • Partners with Brand Finance and the Sales Strategy & Planning teams to forecast and track the impact of pricing actions with regards to overall business and financial performance.
  • Collaborates with Sales Strategy & Planning and Sales teams to identify optimal trade promotions to deliver business results.
Budgeting & Forecasting
  • Participates in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan.
  • Reviews baseline budget and financial forecast development and recommends adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities, and risks.

Morton Salt is an iconic company with a strong heritage and a bright future. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us.

By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.

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