Senior Director of Marketing and Communications

2 weeks ago


Orangeburg, South Carolina, United States Claflin University Full time
Job Summary

Claflin University is seeking a highly skilled and innovative professional to serve as the Assistant Vice President for Communication and Marketing. This leadership role is responsible for developing and executing a comprehensive communication and marketing strategy to enhance the University's brand visibility and engagement across various platforms.

Key Responsibilities:
  • Develop and implement a cutting-edge marketing and communication strategy in alignment with the University's goals and objectives.
  • Oversee the management of the University's digital presence, including websites, social media platforms, email marketing, and other emerging channels.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
  • Collaborate with various departments to create compelling content that tells the Claflin story, showcases the University's strengths, and engages target audiences.
  • Monitor trends and technologies to keep the University at the forefront of marketing innovations.
  • Analyze and report on campaign performance and ROI, making data-driven decisions to optimize results.
  • Manage the marketing budget, ensuring strategic allocation of resources for maximum impact.
  • Ensure compliance with accessibility standards and best practices in all communications.
  • Engage with internal and external stakeholders to foster partnerships that enhance the University's outreach.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree preferred.
  • Minimum of seven (7) years of progressive experience in marketing and communications, with at least three (3) years in a leadership role.
  • Proven track record of developing and executing successful marketing strategies in a higher education setting or comparable industry.
  • Strong understanding of current marketing tools, platforms, and best practices.
  • Experience with web analytics, SEO, SEM, and CRM software.
  • Exceptional communication skills, both written and verbal, with the ability to articulate a clear vision and inspire a team.
  • Demonstrated ability to manage complex projects and meet deadlines.
  • Experience with budget management and resource allocation.


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