Marketing Manager

3 weeks ago


Orangeburg, South Carolina, United States South Carolina State University Full time
Marketing Manager Job Description

South Carolina State University is seeking a highly skilled Marketing Manager to join our team in the Division of Institutional Advancement and External Affairs. The successful candidate will be responsible for developing and implementing strategic marketing and communication plans to support enrollment management, external affairs, and communications.

Key Responsibilities:
  • Develop and implement marketing strategies to increase enrollment and retention
  • Create and design marketing support pieces for admissions, student success, retention, university public relations, and marketing
  • Manage and support all marketing, advertising, and promotional activities with student staff and volunteers
  • Collaborate with directors, deans, department chairs, and faculty to obtain information needed to market faculty expertise, academic programs, research endeavors, and student support services
  • Conduct market research, data analyses, and focus groups to inform marketing decisions
  • Edit and rewrite existing copy to ensure accuracy, style, consistency, voice, and readability
  • Develop and distribute local, regional, and national media releases, pitch story ideas, and manage internal and external public relations efforts
  • Assist with managing and growing the university's social media presence
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field
  • 3-5 years of marketing experience
  • Excellent written and verbal communication skills
  • Excellent organizational and team management skills
  • Superb client relationship skills
  • Strong working knowledge of Excel, Word, PowerPoint, and Adobe Creative Cloud

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