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Digital Media Planner and Buyer

4 weeks ago

New York, New York, United States ESPN Full time

The Media Planning Team at ESPN is responsible for developing innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

Job Summary:

We are seeking a highly analytical, creative, and flexible Paid Media Strategist to join our team. The ideal candidate will have a passion for the digital media landscape and understand the intricacies and unique attributes of every step in the marketing funnel.

Key Responsibilities:

  • Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
  • Successfully apply paid media strategy within digital media channels
  • Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
  • Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
  • Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
  • Implement ideas and processes for campaign & bid management
  • Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
  • Present learnings and results of media campaigns to cross-functional partners
  • Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
  • Collaborate with internal marketing teams and external media agency to contribute to overall media planning

Requirements:

  • 2+ years paid media planning & buying
  • Deep media buying knowledge of programmatic platforms preferred
  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
  • Experience with direct response campaigns
  • Highly skilled in all Microsoft Office Products especially Excel
  • Excellent written and verbal communication skills
  • Strong enthusiasm for all things Sports and Sports Fans
  • Ability to work with cross functional teams and multiple stakeholders
  • Strong priority management while handling multiple deliverables/work streams
  • Flexibility to work weekends when necessary for larger Sports events

Preferred Qualifications:

  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
  • Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)

Education:

  • Bachelor's degree or equivalent in Marketing, Business, or a related field

ESPN offers a competitive salary range of $73,226 to $98,230 per year, as well as a bonus and/or long-term incentive units, and a full range of medical, financial, and/or other benefits.