Executive Vice President, Health and Wellness, Paid Media Strategist

3 weeks ago


New York, New York, United States Burson North America Full time
About the Role

We are seeking an experienced Executive Vice President to lead our Paid Media team within our Digital Health practice. As a key member of our team, you will be responsible for developing and executing paid media strategies that drive business growth and client satisfaction.

Key Responsibilities
  • Develop and execute paid media strategies across multiple channels, including social media, programmatic, endemic, and search.
  • Partner with clients to understand their business objectives and develop tailored paid media plans to achieve those goals.
  • Lead a team of paid media specialists to deliver high-quality campaigns and exceed client expectations.
  • Collaborate with cross-functional teams, including creative, media, and analytics, to ensure seamless campaign execution.
  • Stay up-to-date with industry trends and best practices to continuously improve our paid media offerings.
Requirements
  • 12-15+ years of experience in paid media, preferably in a healthcare or pharmaceutical setting.
  • Proven track record of developing and executing successful paid media campaigns that drive business growth.
  • Strong leadership skills, with experience managing teams and leading cross-functional initiatives.
  • Excellent communication and project management skills, with the ability to work effectively with clients and internal stakeholders.
  • Deep understanding of paid media platforms, including social media, programmatic, endemic, and search.
What We Offer

Burson North America offers a dynamic and inclusive work environment, with opportunities for career growth and professional development. We provide a comprehensive benefits package, including health insurance, retirement savings, and paid time off. Our team is passionate about delivering exceptional work and making a positive impact in the healthcare industry.



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