Executive Vice President, Health and Wellness, Paid Media Strategist
1 week ago
We are seeking a highly experienced and skilled Executive Vice President, Health and Wellness, Paid Media to join our Digital Health team within Burson North America's reputable national Healthcare practice. As a key member of our team, you will be responsible for leading client paid media programs towards stated client and company objectives, as well as for the growth, management, retention, and satisfaction of multiple accounts.
Key Responsibilities- Partner with clients to address measured media landscape and develop a deep understanding of their brands and disease states.
- Develop paid digital media strategy across platforms such as Facebook, Instagram, Snapchat, TikTok, X, LinkedIn, Reddit, Pinterest, YouTube, Sermo, Doximity, Phreesia, and programmatic/endemic partners among others.
- Establish new projects, grow client revenue, and help to establish and support a growth/expansion vision for the paid media team.
- Collaborate with other specialists and account team members to ensure consistency across campaigns and lead and contribute to new business development.
- Partner with cross-WPP teams for information sharing and thought leadership and work with the digital health team to develop trainings for teams.
- 12-15+ years of experience in paid social, media, or marketing agency environments.
- Healthcare/pharmaceutical knowledge and industry background and interest a must; pharmaceutical experience preferred.
- Paid media expertise in an agency setting, both paid media and PR/communications/marketing agency (latter preferred, not required).
- Advanced experience in planning across all channels in order to act as a technical expert for team members.
- Deep knowledge of paid media platforms across HCP and consumer audiences.
- Knowledge of statistical methods and testing methodology (preferred).
- Multichannel experience with search, social, display, programmatic, endemic, HER, POC, and CTV (preferred).
- High competency level in deck writing/spreadsheet proficiency and MS Office with specific experience and strengths in Excel and PowerPoint.
- Experience growing teams/businesses.
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups.
- Hybrid work environment that offers the flexibility and balance of working from home and going into the office.
- Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program.
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community, and accelerate their careers.
- Paid time off for vacation, sick, and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day.
- 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
- Wellness benefits including healthcare, vision, dental, and pet insurance, as well as free virtual or in-person counselling for mental health.
- 401K Savings and Investment Plans.
- Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses.
- WPP Employee Discount Program based on client roster.
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New York, New York, United States Burson North America Full timeAbout the RoleWe are seeking an experienced Executive Vice President to lead our Paid Media team within our Digital Health practice. As a key member of our team, you will be responsible for developing and executing paid media strategies that drive business growth and client satisfaction.Key ResponsibilitiesDevelop and execute paid media strategies across...
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