Digital Marketing Strategist
4 weeks ago
This job posting is for a Digital Marketing Specialist with a focus on the pharmaceutical industry. The ideal candidate will have a strong understanding of digital marketing trends and strategies, as well as experience working with healthcare and pharmaceutical clients.
Key Responsibilities:
- Develop and implement digital marketing strategies to engage customers and drive business results.
- Collaborate with cross-functional teams to ensure alignment and effective execution of digital marketing initiatives.
- Stay up-to-date with the latest digital marketing trends and technologies to provide strategic recommendations to the marketing team.
- Analyze campaign performance data and provide actionable insights to optimize future digital initiatives.
Requirements:
- Bachelor's degree with a minimum of 3+ years of industry experience in pharmaceutical or related marketing or media agency.
- Experience in pharmaceutical omnichannel strategy and digital marketing, with a deep understanding of the digital landscape.
- Strong leadership and analytical skills, with the ability to manage digital agencies, vendors, and cross-functional support teams.
- Competence in developing, evaluating, and activating media plans, ensuring optimal reach and engagement.
Preferred Qualifications:
- Prior Digital Media Marketing Agency experience.
- Strong oral and written communication skills, enabling clear and concise communication with internal and external stakeholders.
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, PowerBI, Salesforce Marketing Cloud (SFMC), Lucid, Veeva CRM.
Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
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