Market Research Manager

3 weeks ago


Orchard Park, New York, United States Curbell Full time

As a key member of the Curbell Medical team, the Market Research Manager will be responsible for driving business growth through strategic market research and analysis. This role will involve understanding business objectives, identifying market research methodologies, and providing actionable insights to inform product development and marketing strategies.

Key Responsibilities:
  • Product Category Research & Analytics: Design, implement, and analyze market research plans tailored to each existing Curbell Medical product category, and explore new product platform opportunities.
  • Market Sizing and Trending: Develop and manage research tools to provide market sizing and trending data, and support Product Managers and the VP of Marketing in mapping market dependencies throughout the supply chain.
  • Customer-Based Research: Lead the execution and delivery of customer-specific research with the Curbell Medical Sales Organization, gathering and analyzing Voice of Customer feedback from multiple sources.
  • Market and Competitive Monitoring: Identify and monitor market and competitive trends that may impact the business, and support innovation efforts around identifying and assessing opportunities around current and future product lines.
Requirements:
  • Bachelor's in Business or Market Research related study required, MBA/Advanced degree preferred.


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