Data Insights Director

2 days ago

New York, New York, United States GroupM Full time
Job Title: Director, Analytics

Join GroupM, the world's leading media investment company, as a Director, Analytics. In this role, you will drive and shape measurement strategy and testing for one of our largest clients. You will partner with local and global Business Science teams and collaborate with clients and internal product teams to evolve the current practices and products.

Key Responsibilities:
  • Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
  • Present to clients and prospective clients on results of current projects as well as new business opportunities.
  • Work on-site with the client, when appropriate.
  • Ensure a high level of client satisfaction.
  • Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
  • Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
  • Develop, train and groom team including Analysts, Sr. Analysts, Managers.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
  • Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc.
  • Familiarity with online-offline attribution modeling approaches.
  • Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools.
  • Familiarity with SQL recommended Familiarity with Tableau, PowerBI, or other visualization tools recommended.
  • Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
  • Excellent problem-solving, organizational and analytical skills.
  • Excellent written, verbal communication and presentation skills Ability to inspire others and develop managers, analysts and data architects.
  • Ability to work in a team, promote collaboration and interact with all levels of staff.
  • Experience working in a global agency network will be highly valued.
  • Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.
Life at GroupM:

At GroupM, we're passionate about shaping the next era of media and investing in our employees to help them do their best work. We offer a competitive benefits package, including medical, vision, and dental insurance, paid time off, and employee mental health awareness days. Our employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We're committed to providing equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.

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