Trade Show Marketing Manager

2 days ago

Ellabell GA USA, United States Daniel Defense Full time
About the Role

Daniel Defense is seeking a highly skilled Trade Show Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing go-to-market strategies that drive product validation, consumer product use experience, brand awareness, product adoption, revenue growth, and product longevity improvement.

Key Responsibilities
  • Develop and deliver product training program materials for internal teams (sales, marketing) and external audiences (dealers, distributors).
  • Establish leadership strategies and implementation of merchandising collateral and visual needs to support Omni channel programs.
  • Create channel marketing sales and merchandising materials to support field teams, including display footprint layouts, planograms, visual aids, and swag distribution.
  • Develop strategic planning on tradeshow event process pre and post evaluation of success.
  • Work with creative team on best in class presentation representing core brand needs and product display for all tradeshows selected.
  • Create a tradeshow metric ROI modeling platform with a quarterly review summary.
  • Trade show planning and execution.
  • Plan and manage content photo and video shoots to create engaging marketing materials.
  • Partner with Product Line Managers to develop content strategies for go-to-market campaigns and launches.
  • Ensure brand consistency and manage content production schedules.
  • Oversee creative direction for sales materials' look, tone, and feel.
  • Collaborate with Product Line Managers to develop and execute comprehensive go-to-market plans for product launches and legacy items.
  • Establish best practices in support of channel merchandising programs in line with product launches and core business ongoing needs.
  • Identify and research target markets and competitive landscapes.
  • Collect competitive market information, including pricing, offerings, and packaging.
  • Support stocking dealer programs to drive product adoption and sales through partner networks.
  • Coordinate incentivized programs for dealers and employees, including dealer days and training support.
  • Identify and develop new business opportunities through strategic partnerships.
  • Manage relationships with key partners and influencers.
  • Work with social media team to execute social media strategy for assigned product lines.
  • Manage social media calendar needs that align with channel and tradeshow opportunities driving engagement across multiple channels (FB, IG, LinkedIn, X, and industry partner outlets).
  • Analyze social media performance and identify areas for improvement.
Requirements
  • Bachelor's degree or related field or equivalent combination of education and experience to successfully perform the responsibilities of this role.
  • 3-5 years of trade show experience.
  • 3-5 years channel merchandising experience with consumer products.
  • 3-5 years of experience in product marketing or a relevant field.
  • Strong understanding of B2B and/or B2C marketing principles.
  • Proven ability to develop and execute go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Experience with content creation (writing, editing, video production).
  • Proficiency in marketing automation and analytics tools.
  • Strong relationship management and collaboration skills.
  • Ability to work independently and manage multiple priorities.
  • Experience in the industry of your company.
  • Proven track record of exceeding sales or marketing goals.
  • Experience with social media marketing and community management.
  • Experience with developing go-to-market strategies.
  • Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
Physical Requirements
  • Must be able to lift and carry items weighing up to 50 pounds.
  • Requires intermittent standing, walking, sitting and bending throughout the normal work day.
  • Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
  • Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

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