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Trade Marketing Manager
2 months ago
The Trade Marketing Manager will be responsible for developing and executing retail marketing strategies to drive sales and increase brand visibility. This role will collaborate with cross-functional teams to create engaging point-of-sale materials, promotional programs, and merchandise initiatives that meet business objectives.
Key Responsibilities- Design and source trade materials, promotional premiums, and retail merchandise elements to support brand initiatives.
- Develop trade plans with the Brand Team to target key consumers and drive revenue growth.
- Coordinate creative content for trade programs, ensuring alignment with brand guidelines.
- Cultivate relationships with potential partners to identify new opportunities for sponsorships and collaborative projects.
- Monitor and report on program effectiveness, making adjustments as necessary to optimize results.
- Bachelor's degree in Marketing, Management, or related field.
- 3+ years of marketing experience, preferably in a role involved in branding.
- Strong understanding of the 3-tier system and target consumer demographics.
- Expertise in retail, merchandise, and basic supply-chain management.
- Strong communication and presentation skills.
- Proficient with Microsoft Office and other office-related software.
- Competitive salary and benefits package.
- Flexible paid time off and generous parental leave options.
- Employee discounts on merchandise and beer.
- Learning and development opportunities.