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Trade Marketing Manager

2 months ago


Roseland VA USA, United States Anheuser-Busch Full time
Job Summary

The Trade Marketing Manager will be responsible for developing and executing retail marketing strategies to drive sales and increase brand visibility. This role will collaborate with cross-functional teams to create engaging point-of-sale materials, promotional programs, and merchandise initiatives that meet business objectives.

Key Responsibilities
  • Design and source trade materials, promotional premiums, and retail merchandise elements to support brand initiatives.
  • Develop trade plans with the Brand Team to target key consumers and drive revenue growth.
  • Coordinate creative content for trade programs, ensuring alignment with brand guidelines.
  • Cultivate relationships with potential partners to identify new opportunities for sponsorships and collaborative projects.
  • Monitor and report on program effectiveness, making adjustments as necessary to optimize results.
Requirements
  • Bachelor's degree in Marketing, Management, or related field.
  • 3+ years of marketing experience, preferably in a role involved in branding.
  • Strong understanding of the 3-tier system and target consumer demographics.
  • Expertise in retail, merchandise, and basic supply-chain management.
  • Strong communication and presentation skills.
  • Proficient with Microsoft Office and other office-related software.
What We Offer
  • Competitive salary and benefits package.
  • Flexible paid time off and generous parental leave options.
  • Employee discounts on merchandise and beer.
  • Learning and development opportunities.