Trade Show Marketing Manager

7 days ago

Ellabell, United States Daniel Defense Full time
About the Role

We are seeking a highly skilled Trade Show Marketing Manager to join our team at Daniel Defense. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies that drive product validation, consumer product use experience, brand awareness, product adoption, revenue growth, and product longevity improvement.

Key Responsibilities
  • Develop and deliver product training program materials for internal teams (sales, marketing) and external audiences (dealers, distributors).
  • Establish leadership strategies and implementation of merchandising collateral and visual needs to support Omni channel programs.
  • Create channel marketing sales and merchandising materials to support field teams, including display footprint layouts, planograms, visual aids, and swag distribution.
  • Develop strategic planning on tradeshow event process pre and post evaluation of success.
  • Work with creative team on best in class presentation representing core brand needs and product display for all tradeshows selected.
  • Create a tradeshow metric ROI modeling platform with a quarterly review summary.
  • Trade show planning and execution.
  • Plan and manage content photo and video shoots to create engaging marketing materials.
  • Partner with Product Line Managers to develop content strategies for go-to-market campaigns and launches.
  • Ensure brand consistency and manage content production schedules.
  • Oversee creative direction for sales materials' look, tone, and feel.
  • Collaborate with Product Line Managers to develop and execute comprehensive go-to-market plans for product launches and legacy items.
  • Establish best practices in support of channel merchandising programs in line with product launches and core business ongoing needs.
  • Identify and research target markets and competitive landscapes.
  • Collect competitive market information, including pricing, offerings, and packaging.
  • Support stocking dealer programs to drive product adoption and sales through partner networks.
  • Coordinate incentivized programs for dealers and employees, including dealer days and training support.
  • Identify and develop new business opportunities through strategic partnerships.
  • Manage relationships with key partners and influencers.
  • Work with social media team to execute social media strategy for assigned product lines.
  • Manage social media calendar needs that align with channel and tradeshow opportunities driving engagement across multiple channels (FB, IG, LinkedIn, X, and industry partner outlets).
  • Analyze social media performance and identify areas for improvement.
Requirements
  • Bachelor's degree or related field or equivalent combination of education and experience to successfully perform the responsibilities of this role.
  • 3-5 years of trade show experience.
  • 3-5 years channel merchandising experience with consumer products.
  • 3-5 years of experience in product marketing or a relevant field.
  • Strong understanding of B2B and/or B2C marketing principles.
  • Proven ability to develop and execute go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Experience with content creation (writing, editing, video production).
  • Proficiency in marketing automation and analytics tools.
  • Strong relationship management and collaboration skills.
  • Ability to work independently and manage multiple priorities.
  • Experience in the industry of your company.
  • Proven track record of exceeding sales or marketing goals.
  • Experience with social media marketing and community management.
  • Experience with developing go-to-market strategies.
  • Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
Physical Requirements

Must be able to lift and carry items weighing up to 50 pounds. Requires intermittent standing, walking, sitting and bending throughout the normal work day. Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc. Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

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