Strategic Experience Consultant

9 hours ago

New York, New York, United States Publicis Groupe Full time
Job Overview

As a Strategic Experience Consultant at Publicis Groupe, you will play a key role in supporting Experience Strategy leads across key accounts. Your primary responsibility will be to help clients navigate the digital world, understand the implications for their business models, and reimagine their brands' interaction with consumers.

Key Responsibilities
  • Collect and analyze competitive intelligence to synthesize key themes and observations
  • Work with our Data & Analysis and Media teams to gather and synthesize key takeaways from site analytics, media reporting, social listening, etc.
  • Support the development and implementation of primary quantitative research, including survey design, programming, managing research partners, data analysis, etc.
  • Support the development and analysis of qualitative primary research, such as reviewing focus group footage, interview transcripts, usability and creative testing participant videos, etc.
  • Manipulate and cut primary and secondary data to support project needs
  • Create clear, organized, and well-designed presentations internally to share research summaries and findings with key teammates
  • Support the development of several project frameworks and deliverables, including product/market overviews, competitive/comparative analysis, target profiles, user journeys, service blueprints, and experience ecosystems
  • Develop or support the development of experience briefs and briefings, project kickoffs, and client presentations
  • Push the boundaries of innovation in our agency model and clients' businesses by keeping abreast of the latest trends affecting and evolving human behavior
  • Partner with strategy teams to maximize insight derived from analytics and key findings applied to the development of marketing programs
  • Identify key insights from existing client/Digitas data and identify relevant marketing program implications

Qualifications
This important role requires a 4-year college degree and at least 3 years of experience in the agency (or similar environment) with a track record of impactful work experience and professional ingenuity. You should be early in your career with 4 years of experience working in an advertising agency account planning department, brand consultancy, consulting firm, or large strategic planning group, or have a Master's in communication strategy at an advertising school and one year of experience in an advertising agency environment. You should also be inspirational, a team player with a strong ability to brainstorm and participate in group discussion, experienced with both qualitative and quantitative research, an exceptional writer with strong communication and influence skills, and able to synthesize and see creative opportunity.

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