Digital Marketing Manager AWS T&C

2 weeks ago

New York, New York, United States Amazon Full time
About the Role

We are seeking an experienced Digital Marketing Manager to join our Amazon Web Services (AWS) Training and Certification Global Marketing team. As a key member of our team, you will be responsible for developing and activating digital campaigns to drive awareness and engagement with our training and certification services and solutions.

Key Responsibilities
  • Develop and execute integrated digital marketing campaigns using tactics such as digital advertising, lead nurture programs, live events, webinars, and social media.
  • Manage and maintain a business-specific Marketo instance, including data integration, process definition, troubleshooting, campaign automation, data integrity, and platform enablement.
  • Partner with functional teams in AWS and Training and Certification to own the email marketing strategy and execution of Marketo programs.
  • Implement and champion best practices and new, innovative ideas to drive business results.
  • Employ a heavy bias towards automation to drive the optimal customer experience and internal efficiencies in a scalable way.
Requirements
  • 4+ years of professional non-internship marketing experience.
  • 5+ years' experience in digital marketing or multi-channel digital campaign development with a heavy focus on email marketing and automation.
  • Marketing Automation Platform experience, preferably Marketo with a Marketo Certified Expert certification.
  • Hands-on experience building, launching, and reporting on campaigns using Marketo, Splashthat, and Qualtrics.
  • Experience with B2B marketing, specifically high-tech products/services.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We value work-life harmony and offer flexible work hours and arrangements. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. We are a total compensation company, offering a full range of medical, financial, and/or other benefits, including equity, sign-on payments, and other forms of compensation.

Why Join Amazon?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

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