Digital Marketing Strategist for Mobile Education

5 days ago


Austin, Texas, United States Aceable Full time
Job Overview

Aceable is a mobile education platform that aims to create affordable, engaging, and convenient online courses available across mobile devices. As an Associate Product Marketing Manager, you will play a crucial role in helping us deliver life-changing education courses and tools through effective messaging, positioning, and collaboration on content/features that resonate with customers.

Key Responsibilities
  • Assist in executing go-to-market strategies for new product features and launches to drive revenue growth and market share.
  • Collaborate with Product Marketing leaders to create a compelling, differentiated product positioning strategy to fuel our growth.
  • Help monitor day-to-day marketing performance, including sales and key metrics like acquisition costs, surfacing insights and opportunities to the marketing team.
  • Conduct market and competitor research to identify trends and opportunities to support our digital learning experiences.
  • Partner with the Conversion Rate Optimization (CRO) and eCommerce teams on messaging testing to support conversion and acquisition improvements.
  • Collaborate with cross-functional teams, including marketing communications, product management, and the learning experience team to develop digital experiences that meet customer needs.
  • Track competitive products and assist with recommendations for positioning against competitors.
  • Support product management in understanding core product needs, priorities, and aligning strategies to consumer insights.
Requirements

To succeed in this role, you will need:

  • 2+ years of marketing experience, preferably in digital and performance marketing channels.
  • Strong curiosity about users and experience working with customer and market research.
  • A basic understanding of digital and performance marketing channels, with a desire to grow your expertise.
  • A passion for mobile-first digital experiences and an interest in how they shape marketing strategies.
  • Clear and effective verbal and written communication and interpersonal skills.
  • The ability to work independently, manage several projects simultaneously, and meet deadlines.
  • A proactive learner with a bias towards action and delivering measurable results.
About Aceable

Aceable is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights to drive smart decisions that fuel our growth. Our team works closely with product, web, and creative teams to deliver exceptional customer experiences, and we take pride in being a key contributor to the company's success.

About the Role

This role is based in Austin, TX, and offers a competitive total rewards package, including a salary range of $59,250 - $79,000, robust medical, dental, and vision benefits, generous paid time off programs, flexible work schedule, wellness programs, and more. At Aceable, we celebrate and support all differences and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.



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