Digital Marketing Automation Strategist
24 hours ago
We are seeking a skilled Digital Marketing Automation Strategist to join our team at RevOpsforce.
Estimated Salary: $80,000 - $110,000 per year.
About the Role:
Key Responsibilities- Manage and Optimize Marketo Environments: Take full ownership of the Marketo instance, focusing on scalable, high-impact campaign operations that drive measurable results.
- Campaign Execution: Design, build, and deploy email campaigns, landing pages, forms, and workflows in line with best practices, continuously optimizing for effectiveness.
- Systems Integration: Lead integrations between Marketo, Salesforce, and other critical platforms to ensure seamless data flow, accurate lead tracking, and consistent reporting.
- Cross-functional Collaboration: Partner closely with revenue operations, sales, and customer success teams to align marketing automation initiatives with broader business goals, refining campaigns based on real-time feedback and objectives.
- Performance Analytics: Conduct in-depth analysis on campaign performance across multiple metrics (email, landing pages, conversion rates), and make data-driven recommendations to enhance marketing strategies.
- Documentation & Standardization: Develop and maintain robust documentation for processes, templates, and configurations, ensuring easy replication and consistency.
- Innovation & Continuous Learning: Stay current on Marketo product updates and new features, driving continuous improvements in our marketing capabilities and identifying emerging tools and strategies.
- 5+ years of experience as a Marketo Administrator or in a similar role focused on marketing automation.
- Marketo Certification (Marketo Certified Expert) or similar credentials are strongly preferred.
- Technical Expertise: Proficiency in HTML, CSS, and JavaScript to customize emails and landing pages.
- Analytical Skills: Experience with campaign performance tracking, A/B testing, and making data-driven optimizations.
- Project Management & Collaboration: Strong skills in managing multiple projects with the ability to communicate effectively across technical and non-technical teams.
- Educational Background: Bachelor's degree in Marketing, Communications, or a related field is preferred.
RevOpsforce empowers enterprise-level organizations to optimize their revenue operations by filling technical gaps, unifying teams, and driving sustainable growth through agile, transparent, and cost-effective solutions. We believe in fostering a culture of innovation, collaboration, and continuous learning. If you share our passion for revolutionizing revenue operations, we encourage you to apply for this exciting opportunity.
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