Digital Media Manager
2 weeks ago
YPM, Inc. is seeking a highly skilled and experienced Paid Media Manager to join our Digital Media team. The ideal candidate will have extensive hands-on experience managing and growing digital campaigns on Google and Microsoft Ads across various campaign types, including Search, Display, Performance Max, Local Service Ads, Shopping, and YouTube Ads.
This is a fantastic opportunity for a highly organized, proactive, and career-minded individual to join a dynamic and talented team. A competitive salary and full benefits package are offered.
Key Responsibilities:
- Develop and execute comprehensive paid digital media plans across multiple channels and search engine platforms.
- Build and maintain strong relationships with clients and brands, communicating strategic direction and key findings.
- Prepare and present timely client reporting and recommendations for KPIs, ROI, and goals.
- Conduct regular competitor research to analyze and gather insights for campaign improvement.
- Stay up-to-date with search engine and PPC industry trends, developments, and best practices.
Requirements:
- Bachelor's degree or equivalent work experience.
- 5+ years of recent SEM/PPC campaign management, online marketing, or comparable digital experience.
- Experience working with large-scale and complex brand campaigns.
- Proficiency in Google Ads Editor, analytics tools, and bid management software.
- Strong communication and organizational skills, with the ability to prioritize and respond to deadlines.
Desired Skills:
- Google Ads Accredited Professional.
- Google AdWords Certified.
- Google Analytics Certified.
- Experience with 3rd Party Programmatic Display programs.
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