Digital Marketing Strategist

4 weeks ago

Houston, Texas, United States OuterBox Full time

About the Role:

OuterBox is seeking a talented Search Engine Optimization (SEO) Strategist to join our team. As an SEO Strategist, you will be responsible for creating and executing integrated search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads for our clients.

This is a client-facing role that requires strong communication skills, the ability to work independently, and a passion for staying up-to-date on the latest digital marketing trends.

Key Responsibilities:

  • Plan, develop, and execute advanced integrated search engine optimization strategies tailored to client needs.
  • Measure and report on SEO performance, including traffic, rankings, quality of conversions, and other trends to our clients.
  • Demonstrate knowledge and understanding of clients' business priorities and how it translates into integrated strategies to deliver qualified leads and/or sales.
  • Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources.
  • Meet expectations of timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
  • Exemplify strong communication skills, instilling confidence with clients through trust-building interactions and via email towards company and team communication goals.
  • Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies.
  • Accountable to outlined client, team, and company targets for your individual performance and portfolio of accounts.
  • Strategically plan and collaborate within your Lead/Integrated Marketing Team and with other Teammates across the organization to manage scopes, workloads, budgets, and client priorities.
  • Stay passionate about staying 'in-the-know' on the latest digital marketing trends, including Google algorithm shifts and industry updates.

Requirements:

  • Minimum 1 year of relevant SEO experience.
  • Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey.
  • Experience working and communicating with clients.
  • Critical thinking, problem-solving, and troubleshooting skills.
  • Strong communication skills with the ability to communicate to clients and teammates in an approachable, credible manner both verbally and in writing.
  • Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done.
  • Exhibit basic understanding of conversion optimization.
  • Demonstrate expertise and understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
  • Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge, and other website analytics and marketing applications.
  • Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx.
  • SEO experience with large, consumer-facing national websites with 1,000+ pages.
  • Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
  • Consultative, analytical background through agency or freelance contracts.

What We Offer:

  • High-character, fun, and cohesive work culture.
  • Competitive base salary.
  • PTO that is genuinely encouraged.
  • Affordable, low-deductible health insurance plans.
  • Supplemental benefits, including employer-paid life insurance, short & long term disability insurance.
  • 401k with company match.
  • Remote work flexibility.
  • Supportive, transparent, and accessible leadership that welcomes ideas, insights, and feedback.
  • Professional/individual development stipend.

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