Digital Brand Portfolio Manager
3 weeks ago
Job Summary:
The National Brand Strategist will be a key participant in the management of national brand portfolio for INCPG. This role will assist the Brand Manager in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals.
Main Responsibilities:
- Marketing Program Development and Execution (30%): Develop and execute marketing programs to drive sales and brand growth.
- E-commerce Execution (20%): Collaborate with Shopper Marketing director and agency partners to ensure brand strategies and plans are clearly executed.
- Marketing Commercialization (20%): Support commercialization projects by managing development of new items or packaging, from coordination of item set up to seamless coordination with Packaging Engineering, Special Markets, Operations, Sales, Legal and external suppliers.
- Marketing Budget Planning and Forecasting (20%): Track actuals, forecast spend and follow through the complete brand budgeting process.
- Business Analysis (10%): Create reports and provide analyses of sales trends by brand, SKU and customer.
Requirements:
- Bachelor's degree in Marketing with MBA (preferred) or other Bachelor's degree with MBA with 2-3 years of marketing-related experience.
- Digital strategy experience.
- Nielsen/IRI data mining skills.
- Supply chain understanding.
Preferred Qualifications:
- Strong analytical skills to mine data and create analyses.
- Strong interpersonal and communication skills to work cross-functionally.
- General understanding of consumer research methodologies.
- General financial acumen to understand P&L statements and ROI analysis.
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