Digital Marketing Strategist
7 hours ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Tanglewood Dental Associates. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and customer engagement.
Key Responsibilities:
- Develop a content strategy aligned with our marketing targets
- Collaborate with our marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content across various channels
- Optimize content for search engines and analyze website traffic and user engagement metrics
- Use HubSpot to generate traffic, convert visitors into leads, and nurture them into customers
- Manage content distribution to online channels and social media platforms
- Develop an editorial calendar and ensure the content team is on board
- Stay up-to-date with industry developments and generate new ideas to draw the audience's attention
Requirements:
- BA/BS degree or equivalent work experience
- 2+ years of experience working in a B2B capacity
- Experienced HubSpot user, proficient in its marketing automation and blogging software features
- Has experience with programs such as Google Analytics, Google Search Console, and SEMRush
- Understands the value of content marketing
- Is detail-oriented and organized
- Is an excellent communicator
- Has interview skills and is a curious and thoughtful listener
- Understands how to use data to inform strategic decisions
- Operates well with giving and receiving feedback
- Has a team mentality
Salary: $60,000/year starting base salary with performance-based incentives
Benefits/Parks: Free dental care, access to company health insurance, mentorship from other teams, performance-based incentives, amazing team culture, two weeks PTO starting, training and career development.
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