Digital Marketing Strategist

4 weeks ago


Houston, Texas, United States Tanglewood Dental Associates Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our team at Tanglewood Dental Associates. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and customer engagement.

Key Responsibilities:

  • Develop a content strategy aligned with our marketing targets
  • Collaborate with our marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content across various channels
  • Optimize content for search engines and analyze website traffic and user engagement metrics
  • Use HubSpot to generate traffic, convert visitors into leads, and nurture them into customers
  • Manage content distribution to online channels and social media platforms
  • Develop an editorial calendar and ensure the content team is on board
  • Stay up-to-date with industry developments and generate new ideas to draw the audience's attention

Requirements:

  • BA/BS degree or equivalent work experience
  • 2+ years of experience working in a B2B capacity
  • Experienced HubSpot user, proficient in its marketing automation and blogging software features
  • Has experience with programs such as Google Analytics, Google Search Console, and SEMRush
  • Understands the value of content marketing
  • Is detail-oriented and organized
  • Is an excellent communicator
  • Has interview skills and is a curious and thoughtful listener
  • Understands how to use data to inform strategic decisions
  • Operates well with giving and receiving feedback
  • Has a team mentality

Salary: $60,000/year starting base salary with performance-based incentives

Benefits/Parks: Free dental care, access to company health insurance, mentorship from other teams, performance-based incentives, amazing team culture, two weeks PTO starting, training and career development.



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