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Senior Product Manager

1 month ago

Minneapolis, Minnesota, United States Abbott Full time
About the Role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

As a Senior Product Manager, you will play a critical role in driving the success of our TAVI product line in the Structural Heart business unit. You will work closely with the sales team and be responsible for aspects of US strategy implementation, forecasting, financial and marketing plan development, sales materials and training, pricing, and materials management.

Key Responsibilities
  • Maintain US product expertise, including market sizes and trend share, customer needs and targeting, product performance, benefits/weaknesses, and positioning.
  • Provide on-going field support and focus on growing market share for Abbott's TAVI products, including launching new products.
  • Develop strategies to address product performance issues.
  • Update annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
  • Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
  • Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
  • Manage creative agencies to plan, develop, and execute new US materials.
  • Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
  • Will have marketing and budget responsibility for designated products.
  • Drive to deliver Sales, Margin, and key performance metrics for the TAVI business.
Requirements
  • Prior marketing experience within medical device or healthcare industry.
  • Bachelor's Degree with 4+ years related marketing or product management experience. MBA with 1+ years of related experience also considered.
  • Ability to travel 30-40% of the time.
  • Substantial financial skills, market analysis, and advanced communication skills.
  • Knowledge/ability to develop and execute a new product launch.
  • Strong analytical skills as well as written and oral communication skills.
Preferred Qualifications
  • Able to understand technical and scientific information.
  • Willing to understand and comply with Regulatory requirements.
  • Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
  • Ability to complete multiple projects simultaneously with tight deadlines.
About Abbott

Abbott is an Equal Opportunity Employer, committed to employee diversity. We offer a comprehensive benefits package, including health and wellness programs, retirement savings plan, and tuition reimbursement. Join our team and be part of a company that helps people live more fully at all stages of life.