Marketing Director

6 days ago


Pittsburgh, Pennsylvania, United States ChemDAQ, Inc. Full time
Marketing Manager

ChemDAQ, Inc. is seeking a highly motivated and experienced Marketing Manager to lead our comprehensive marketing effort. As a key member of our team, you will be responsible for developing and executing strategies to increase market awareness, accelerate sales pipeline growth, and establish ChemDAQ as an industry leader in workplace safety.

Key Responsibilities
  • Develop and implement lead generation campaigns to drive new business sales across multiple markets
  • Manage and maintain our online presence, including SEO enhancements, new content development, and campaign landing pages
  • Develop a mix of organic and paid strategies and tactics to boost ChemDAQ's brand image and drive qualified traffic to our website
  • Manage external marketing vendor relationships and identify and engage industry publications, websites, blogs, and podcasts
  • Facilitate meetings with key customers to secure testimonials, proof points, and quotes
  • Measure and report on the performance of marketing campaigns
  • Take ownership of media relations to promote new customers, products, or industry news
  • Assist with the design and development of branded collateral, including product brochures, manuals, and user guides
  • Support preparation for trade show participation and marketing approach for pre, during, and post event
  • Collaborate with channel partner marketing POCs to maximize value of relationships through integrated marketing and awareness efforts
Requirements
  • Bachelor's degree in marketing, communications, advertising, or a related field and at least three (3) years relevant work experience within B2B marketing
  • Strong understanding of current marketing tools and strategies to develop, manage, and report on lead generation campaigns
  • Superb verbal and written communications skills
  • The ability to work independently and think creatively on how to leverage existing resources to attract new business
  • Knowledge or experience with a CRM platform; experience with Salesforce preferred
  • Ability to generate compelling content and facilitate the design and production of marketing materials
  • Knowledge or experience with Google Analytics; experience with GA4, preferred
Benefits
  • Health insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Paid time off
  • 401(k) Company Contribution

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