Retail Media Analyst

2 days ago

Seattle, Washington, United States Continental Mills Full time
Job Summary

We are seeking a highly skilled Retail Media Analyst to join our Digital Commerce team at The Krusteaz Company. The successful candidate will be responsible for planning, executing, analyzing, and optimizing our paid search and display media across categories with our eCommerce and Omni-Channel customers.

This is a collaborative role that will work closely with Sales, Marketing, Brand Creative, and Digital Commerce Agencies to execute our growth strategies.

Key Responsibilities
  • Lead, build, and implement paid search and display campaigns, continually optimizing to improve media performance.
  • Own the relationship with all Retail Media Network partners, stay current with retailer requirements and best practices, communicate to the team, and update the Retail Media Playbook.
  • Work with Regional Managers and Brand Marketing to align online digital activations with account promotional calendars and Brand priorities.
  • Work cross-functionally to have digital on-site advertising creative created and approved according to current best practices and promotional calendars.
  • Use data-driven insights to drive decision-making to optimize investment and achieve goals and KPIs.
  • Accountable for management of the Retail Media marketing budget related to key accounts for paid search & auction display strategies.
  • Evaluate campaign results and communicate performance to cross-functional stakeholders.
Requirements
  • Hands-on experience with Retail Media platforms such as Walmart Connect, Citrus Ads, Criteo, or Kroger Precision Marketing.
  • Familiarity with Digital Commerce KPIs (ROAS, Share of Voice, etc.).
  • Analytical aptitude with significant attention to detail.
  • Tech-savvy, comfortable picking up new software and applications.
  • Works well independently as well as in a team environment.
  • Self-starter, ability to work through ambiguity.
  • Creative problem solver with a growth mindset.
  • Ability to resolve issues and influence others, with the ability to influence change.
  • Flexible, with the ability to handle a changing environment and priorities.
  • Commitment to continued self-development and learning.
  • Ability to travel up to 10% of time.
Education and/or Experience
  • Bachelor's Degree in Business, Marketing, Communications, or other associated area or equivalent experience.
  • 2-5 years of experience with Retail Media Networks, CPG eCommerce, or digital marketing on the brand or agency side.

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