Senior Product Manager

7 days ago

Trumbull, Connecticut, United States Cooper Companies Full time
About CooperSurgical

CooperSurgical is a leading fertility and women's healthcare company dedicated to delivering innovative solutions that enhance the work of healthcare professionals. We offer a wide range of products and services for women's healthcare clinicians, including testing and treatment options.

Job Summary

The Senior Product Manager will be responsible for contributing to the strategic development and implementation of marketing programs designed to drive brand awareness, increase adoption, and achieve business objectives for Paragard.

Key Responsibilities
  • Brand Professional Marketing Leader: Representing customer needs and providing marketing leadership to all company functions
  • Lead for all aspects of HCP Marketing Strategic & Tactical planning and execution
  • Brand leader and liaison to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics
  • Lead development of Professional Advertising Campaign, Creative & Messaging to deliver on established brand positioning
  • Collaborate with Clinical Specialist team to support and implement training/materials
  • Collaborate with agency partners in the execution of HCP strategic and tactical plans
  • Lead HCP media efforts and creative assets to support execution
  • Work with cross-functional team & Sales Training to develop, coordinate, and execute Field strategies
  • Using market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs
  • Effectively drive tactics through the Medical, Legal, and Regulatory approval process
  • Brand lead for National Convention Presence; coordination of regional presence
  • Foster solid relationships and collaborate with key opinion leading physicians
  • Monitor and understand competitor products, marketplace trends and issues to anticipate/identify threats and opportunities
Qualifications
  • Proven business analysis skills
  • Proven agency management skills
  • Knowledge of pharmaceutical legal, promotional compliance, and medical review processes
  • Marketing experience developing and executing across the promotional mix
  • Strong written and oral communication skills
  • Experience/knowledge of women's health category
  • Brand and/or Indication Launch experience preferred
  • Sales and/or sales training experience preferred
  • Track record of successfully completing projects within time, quality and budget expectations
  • Capacity to influence decision making and work done by others
  • Highly adaptable/Flexible
  • Cultural and Team Fit
  • Ability to navigate within an ambiguous environment
  • Collaborative, team player
  • Strong written and oral communication skills
  • Highly Motivated
  • Strategic Thinker, problem solver
  • Results Driven with high sense of urgency
  • Organized/Detail Oriented
Requirements
  • Minimum 5 years of pharmaceutical HCP marketing experience
  • Minimum of 3 years of product management experience
  • Background in healthcare marketing is preferred, but experience in related industries is acceptable
  • Experience in large companies with a deep understanding of global markets and dynamics
Benefits

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan, including a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits.

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