Product Marketing Director

3 weeks ago

San Bruno, California, United States Sam's Club Full time

Join our team as a Product Marketing Director at Sam's Club, where you will lead the go-to-market strategy for Display Advertising. This is a senior-level position that requires 5 to 7 years of experience in product marketing and 3+ years in digital marketing or B2B software.

Key Responsibilities
  • Develop and execute product strategies that address customer needs, build strong cross-functional relationships, and drive product adoption.
  • Translate complex technology into compelling customer narratives to solve pain points, grow business, and conduct quarterly QBRs.
  • Play a pivotal role in driving the adoption of products and achieving revenue goals through effective positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral.
  • Create and implement GTM strategies and tactics to establish product strategies that address customer needs and demonstrate a track record of launching new products, influencing senior executives, and driving product adoption.
  • Work closely with product management to align customer needs and challenges to transform into product features and benefits.
  • Support the development of BRDs and PRDs to define product priorities and requirements.
  • Plan and execute various new product program launches at different life cycles including alphas, betas, and general availability stages.
  • Conduct, aggregate, and analyze research into insights and action to advocate for the customer by leveraging primary and secondary intelligence and research.
  • Help develop thought leadership on market and competitive trends.
Requirements
  • Bachelor's Degree in Marketing, Business Administration, or related field, and 3 years of experience in Marketing, Business Administration, or related field.
  • Exceptional communication skills in both writing and presentation, analytical, problem-solving, and data-driven.
  • Solid technical understanding of DSPs, display advertising, audience targeting, and optimization leveraged by advertisers and brands.
  • Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).
Benefits
  • Competitive pay ($117,000.00-$234,000.00 annual salary range) and performance-based incentive awards.
  • Health benefits including medical, vision, and dental coverage.
  • Financial benefits including 401(k), stock purchase, and company-paid life insurance.
  • Paid time off benefits including PTO, parental leave, family care leave, bereavement, jury duty, and voting.
  • Tuition, books, and fees are completely paid for by Walmart.

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