Product Marketing Lead, Digital Advertising Growth

3 days ago


San Bruno, California, United States Walmart Full time

About the Role

We are seeking a highly skilled Product Marketing Lead to drive the growth of our digital advertising business. As a key member of our team, you will be responsible for transforming complex technology into compelling customer narratives and developing impactful marketing strategies that fuel our overall growth strategy.

Key Responsibilities
  • Develop go-to-market (GTM) strategies, including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and story narratives for new product releases and enhancements focused on product adoption and revenue growth.
  • Collaborate with internal partners, product management, and sales teams to create and execute successful product launches at different life cycle stages, including alphas, betas, and general availability.
  • Conduct research to understand customer segments and markets, and share insights with our teams to inform product development and marketing strategies.
  • Analyze market and competitive trends to identify opportunities for growth and develop expertise in adtech, martech, and related technologies.
Requirements
  • 5 to 7 years of experience in product marketing, with 3+ years in digital marketing, digital advertising, or B2B software.
  • Expertise in the adtech, martech, and related technology ecosystem, including digital media, SaaS, and agencies.
  • Solid technical understanding of DSPs, display advertising, audience targeting, and optimization used by advertisers and brands.
  • Strong partnership and collaboration skills, with experience forming partnerships with teams for alignment and execution across product management, marketing, and sales teams.

What We Offer

We offer a competitive salary range of $120,000 - $240,000 per year, as well as performance-based bonus awards and other great benefits. Additionally, we provide health benefits, financial benefits, paid time off, parental leave, family care leave, bereavement, jury duty, and voting days.

Location

The primary location for this role is 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America.



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