Social Media Strategist

2 weeks ago

New York, New York, United States Bird Full time
Job Title: Social Media Manager

We are seeking a highly skilled and strategic Social Media Manager to join our team at Bird. As a key member of our marketing team, you will be responsible for developing and executing social media strategies that drive community engagement, brand awareness, and rider growth.

Key Responsibilities:
  • Develop and evolve our social media strategy, including persona development, competitive analysis, and channel identification to prioritize platforms that best engage our target audience.
  • Lead content strategy, creation, and posting for all Bird social media channels, ensuring consistency with brand values and audience preferences across platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn.
  • Engage with the online community by posting, commenting on relevant pages, responding to follower inquiries, and fostering meaningful conversations.
  • Drive Bird's live content capture strategy at events, city activations, and other experiential marketing opportunities, creating engaging, on-the-ground social content.
  • Collaborate with internal and external teams to develop and refine content that resonates with our community, aligning with trends and platform-specific best practices.
  • Analyze data and iterate strategies to ensure continuous improvement in campaign performance.
  • Identify and jump on emerging trends to proactively bring creative opportunities back to the team and ensure Bird remains at the forefront of social media.
Requirements:
  • Bachelor's degree with 5+ years of experience in digital or social marketing for consumer brands, or 7-10 years of experience without a degree.
  • Experience building a social media strategy, including persona development, competitive analysis, and channel identification.
  • Technical skills, including experience with Capcut, Canva, Captions AI, in-app editing software, Meta Suite, LinkedIn, and X(Twitter).
  • Effective communication skills, adaptability, and collaboration.
  • Ability to problem-solve, manage time, and maintain attention to detail.
  • Proactivity and analytical thinking.
Perks:
  • We offer a work from home stipend, an employer-paid healthcare package, and Bird ride credits to get you where you need to be.
  • We celebrate diversity and inclusion, and we're committed to creating a workplace that's welcoming and respectful to everyone.

We're an ambitious, smart, and open-minded team that's passionate about our mission. If you're a social media enthusiast with a passion for urban mobility, sustainability, and innovative transportation solutions, we'd love to hear from you.

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