Social Media Manager

4 weeks ago

New York, New York, United States Harry's Full time
About Harry's

Harry's Inc. is a modern consumer goods company that prioritizes people and delivers innovative products that meet real consumer needs. Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, the company has grown significantly over the last decade, with a portfolio of four brands - Harry's, Flamingo, Lume, and Mando - and a team of over 900 employees across the U.S., U.K., and Germany.

Our Mission

At Harry's, our mission is to create things people like more - whether it's a product, an experience, or an internal tool. We believe in making things better for our customers and our team. Our mission extends beyond customers and team to the community broadly, and we strive to make a positive impact through our business model.

The Opportunity

We are seeking a dynamic Social Media Strategist to join our team. As a key member of our marketing team, you will play a critical role in developing and executing a creative and strategic social media presence across all social media channels. You will be responsible for creating and executing strategies across all social platforms, with KPIs across brand awareness, engagement, and growth.

Responsibilities
  • Own key organic social programs end-to-end, including strategy, content development, creative execution, publishing, testing, and reporting
  • Develop strategic plans to leverage organic social channels by partnering with stakeholders and teams across the company
  • Understand general business strategy, industry issues, products, and services, key customers, and competitors in the marketplace
  • Oversee social media content calendars considering business goals and objectives
  • Develop creative campaign concepts, in partnership with the Creative team, and strategic plans for social media to effectively launch and promote our brand initiatives
  • Regularly engage with our audience through thoughtful, impactful, relationship-driven content
  • Set goals and KPIs and report monthly on performance across all platforms
  • Have strong foundation paid social knowledge to partner with Influencer and Media to share creative insights and partner on amplification recommendations
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Leverage data, insights, trends, and best practices to inform social creative and copy development with special attention to brand authenticity, tone, and voice
  • Work closely with Influencer Marketing Manager to integrate influencer and collaborator content into larger calendar and strategy
  • Partner with the Social Media Coordinator on a day-to-day basis as well as mentor in larger career development opportunities
  • Track emerging organic social trends and identify new, innovative ways to evolve social strategy, grow the audience, and drive meaningful conversations
  • Manage external social partners - key contact to agencies, tools, etc
Qualifications
  • Bachelor's Degree or equivalent
  • 5-7 years of experience successfully managing social media for an established brand
  • Expert knowledge in Instagram, TikTok, Facebook, Pinterest, Twitter
  • Experience using third-party social media platforms such as Dash Hudson, Sprinklr, etc.
  • Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone
  • Ability to meet deadlines and post social media accounts in real-time, with little need for oversight
  • Minimum of 3 years team management experience
  • Experience working cross-functionally with Marketing teams (Influencer, PR, Performance, Creative, eComm, etc)
  • Content creation experience such as video creation and editing, photo editing, etc
  • Managed social media accounts (Instagram and TikTok) of 500k+ followers a plus
About the Role

You will report into the Head of Integrated Marketing, Social and Content and work closely with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, and more.

Benefits and Perks
  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Harry's
  • Flexible time off and working hours
  • Wellness and L&D stipends
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
  • Fun IRL and virtual events including happy hours, team-building events, and parties on our rooftop
  • Free products from all of our brands

Harry's is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Harry's is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire, and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family, or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history, immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles, or any other status protected under applicable federal, state, and local laws. Harry's commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline, and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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