Marketing Director

10 hours ago

West Palm Beach, Florida, United States Boys & Girls Clubs of Palm Beach County Full time
Job Title: Marketing Manager

Boys & Girls Clubs of Palm Beach County is seeking a highly skilled Marketing Manager to join our team. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to promote our organization and its programs.

Key Responsibilities:
  • Develop and execute an annual marketing plan, including goal setting, target audience identification, and budget management.
  • Develop and execute an annual advertising plan, including media relations and in-kind partnerships.
  • Design and manage all marketing collateral materials, ensuring consistency with our brand standards.
  • Write and distribute press releases, and develop a plan to showcase earned media coverage.
  • Manage and track Google Ads grants, and provide bi-monthly progress reports.
  • Develop and execute a bi-monthly email campaign, and maintain and improve our email database.
  • Assist with annual direct mail campaigns, and create campaign materials as needed.
  • Manage online purchases and donations on our website.
  • Work with the Human Resources Director to recruit student interns to assist with marketing efforts.
  • Maintain contact and build relationships with community groups, media, and external staff to advance our mission.
Requirements:
  • Bachelor's degree in Public Relations, Journalism, Mass Communication, Advertising, or Marketing.
  • Minimum 3 years of experience in marketing, communications, or public relations, preferably in the not-for-profit sector.
  • Superior written and verbal communication skills, including editing skills.
  • Demonstrated ability to develop marketing and PR materials adhering to deadlines.
  • Knowledge of print production process, graphic design, web management, database management, and social media.
  • Established relations and contacts in the local media.
  • Experience with WordPress, Photoshop, InDesign, Illustrator, Survey Monkey, and Mail Chimp.
  • Social media savvy: Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Highly organized, able to multi-task, and consistently meet deadlines.
  • Excellent interpersonal skills and the ability to work well with all types of people.

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