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Senior CRM Analyst

1 month ago

Saint Paul, Minnesota, United States Marvin Full time
Job Title: Senior CRM Analyst

Marvin is seeking a highly skilled Senior CRM Analyst to support our Salesforce ecosystem. As a key member of our team, you will be responsible for designing, developing, and implementing advanced analytics solutions using Salesforce CRM Analytics (CRMA, formerly known as Einstein Analytics).

Key Responsibilities:
  • Work with stakeholders across multiple business units to define reporting and analytics requirements
  • Develop a deep understanding of our business processes and customer journeys and how to connect them to data
  • Design and develop visually appealing and easily digestible Salesforce CRM Analytics data applications, datasets, lenses, dashboards, and stories to provide actionable insights and drive data-driven decision-making
  • Improve performance in CRMA, including optimizing queries, building scalable recipes, and designing reusable datasets
  • Lead the design of data transformation processes, including dataflows and datasets, as well as create dashboard wireframes and stories describing their function
  • Prepare data for visualization (e.g., data profiling, data cleansing, volume assessment, partitioning, modeling data, etc.)
  • Ensure related metrics across business units are aligned with strategic priorities
  • Analyze, monitor, and identify trends in key performance metrics
  • Identify gaps in metrics that may lead to actionable insights
  • Communicate and present insights to colleagues and stakeholders
Requirements:
  • Bachelor's degree in business, marketing, information systems, or a related field
  • Proven ability to tell a story through visualizations and data, specifically CRM data
  • Detail-oriented with a focus on accuracy in data collection and process standardization
  • Minimum 3-5 years hands-on experience with CRM Analytics/Einstein Analytics/Tableau CRM and Salesforce reports
  • Strong proficiency in Salesforce, including Salesforce CRM Analytics
  • Experience with data integration tools and techniques, such as Salesforce Data Loader, ETL tools, and APIs
  • Skilled in dashboard visualization development best practices
  • Proficiency in SAQL (Salesforce Analytics Query Language), dataflows, datasets, lenses, dashboards, and stories in Salesforce Einstein Analytics
  • Proficiency in SQL and data manipulation languages
  • Knowledge of data warehousing concepts and technologies
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills, with the ability to work effectively with both technical and non-technical stakeholders
  • Strong analytical and strategic thinking skills
  • Ability to make data-driven decisions
  • Strong analytical and statistical skills and experience managing large data sets
  • Strong communication and presentation skills
  • Experience with other Salesforce products, such as Sales Cloud, Service Cloud, or Marketing Cloud
Preferred Qualifications:
  • Salesforce certification in Tableau CRM & Einstein Discovery Consultant
  • Experience with Tableau or Power BI
  • Experience with BigQuery, Google Analytics, and marketing attribution models
  • Experience mentoring other analysts and data engineers
About Marvin:

Marvin is a family-owned and -led window and door company committed to creating better ways of living. We are one of America's Top 20 Large Employers of 2024, according to Forbes Magazine. We design, build, and engineer premier products, and our 16 locations across North America manufacture our portfolio of products, including Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.

We live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond. Some of our unique offerings include a $300 annual wellbeing account, Better Living Day, annual profit sharing, and Giving at Marvin.