Growth Operations Manager, SMB Lead Ads Product Specialist

2 weeks ago


San Jose, California, United States Tik Tok Full time
{"title": "SMB Lead Ads Product Growth Operations Manager", "description": "About the Role

As part of the Monetization Product team, we're seeking an experienced Product Marketing Manager to drive adoption of Lead Generation Ads.

Responsibilities
  • Develop and execute a customer-centric market strategy to increase product adoption, user satisfaction, and market penetration.
  • Conduct in-depth customer interviews to understand their needs, challenges, and preferences, and translate these insights into actionable strategies.
  • Utilize data-driven decision making to inform and enhance go-to-market strategies.
  • Collaborate with product development, sales, and customer success teams to ensure a unified approach in go-to-market plans and customer engagement strategies.
  • Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.
Qualifications
  • Professional experience in product marketing, product development, or related fields, with experience in advertising and the SMB segment a plus.
  • Demonstrated ability to take extreme ownership of projects, show resilience, and work well with ambiguity.
  • Strong written and verbal communication skills and the ability to influence others without authority.
  • Strong expertise in data analytics tools like SQL and the ability to draw actionable insights independently.
What We Offer

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.

", "lang_code": "en"}

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