Senior Product Manager

1 week ago


San Jose, California, United States Tik Tok Full time
Job Title: Senior Product Manager - Lead Ads

TikTok is a leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Senior Product Manager on our Lead Ads team, you will play a critical role in building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform.

We're looking for an experienced Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping millions of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators, and community through an industry-leading recommendation system.

Responsibilities:
  • Lead generation client revenue on TikTok; enable advertisers to achieve true business value with upper and lower funnel objectives
  • Analyze and diagnose business problems, identify client's pain points and priorities, lead short and long-term business strategy and implementation plans of responsible area
  • Manage the product lifecycle end-to-end (bidding tool, user journey optimization, targeting solution, native & Ads traffic combination, etc.), working with globally cross-functional partners for successful development, go-to-market, operation, and demand generation efforts to provide end-to-end solutions for lead generation clients
Qualifications:
  • BA/BS degree in Computer Science, EE, Mathematics or Statistics, or equivalent practical experience.
  • 5+ years experience in online advertising in a product management role, with demonstrated expertise in the management of a product (or portfolio of products) through the software development lifecycle, from conception to launch to ongoing performance measurement and optimization.
  • Fast learner with a good sense of judgment and original thinking.
  • Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.



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