Marketing Manager for Demand Generation

2 months ago

Albany, New York, United States The Access Group Full time
Job Overview

Become a part of The Access Group and witness how we transform software concepts into tangible solutions.

Our guiding principle of 'Love Work, Love Life, Be You' has been pivotal to our achievements, and we seek individuals who share our enthusiasm for continuous improvement.

About Us:

At The Access Group, we are passionate about technology and its ever-evolving nature. This passion drives us to collaborate across various sectors to comprehend the business requirements of our clients—from Healthcare to Education, Non-Profit to Hospitality, Construction, and beyond. We are dedicated to empowering our clients to stay ahead of the challenges within their industries.

We have recently broadened our horizons into the US market through the acquisition of a rapidly growing tech firm in the construction sector. This company has experienced remarkable growth and is poised for further expansion.

Why advance your marketing career with The Access Group?

Work alongside top-tier marketing professionals in a community that values curiosity, collaboration, and ambition. Enjoy being part of a business environment that offers limitless career prospects and meaningful rewards. We recruit the best talent and foster a culture of learning from one another, allowing us to innovate and creatively engage with our audience.

Driven marketing professionals flourish in our award-winning B2B global team, where individual accountability is highly valued. The Access Group is fundamentally a marketing-centric organization; our success stems from the synergy between our sales and marketing teams working collaboratively to achieve outstanding results.

Your Role:

We are in search of a candidate to join our global marketing team within our dynamic Construction ERP division, executing marketing initiatives targeted at prospects and clients in the US. You will lead the US strategy and implement it effectively, showcasing a natural talent for generating leads through various channels, including Account-Based Marketing (ABM), events, content, paid media, digital public relations campaigns, and SEO initiatives. You will be responsible for delivering measurable outcomes and demonstrating the return on investment of your marketing strategies.

As a data-driven problem solver, you will not shy away from challenging the status quo and will thrive in a fast-paced environment focused on achieving results. Your ability to communicate effectively with prospects across multiple channels will be crucial, and your proven track record in driving growth while testing and learning will be essential.

Key Responsibilities:

  • Take ownership of achieving marketing pipeline targets in the US related to Construction products, specifically our COINS offering, leading plans that aim for significant quarter-on-quarter growth.
  • Monitor and optimize digital pipeline performance to ensure it meets the order intake necessary for business expansion.
  • Develop and implement digital marketing strategies aimed at key accounts to generate leads and enhance awareness and engagement to support the pipeline.
  • Oversee demand and lead generation activities within the US region across various marketing channels, including ABM, paid media, SEO, email, webinars, events, and digital PR.
  • Conceive, refine, and execute campaigns, messaging, and incentives to enhance lead generation within the quarter.
  • Collaborate with the digital team to create exceptional user experiences on our website, focusing on improving onsite conversion rates.
  • Conduct thorough analyses of marketing channels, lead quality, and order intake gaps to identify areas for performance enhancement. Experiment with new ideas to continuously improve lead flow.
  • Partner with sales to boost sales-sourced lead volume, providing them with the necessary content for success.
  • Work with the broader Construction team (UK and AU) to contribute to global plans and align on initiatives.

Required Qualifications:

  • Proven experience as a growth marketer in a B2B demand generation role within a software company, with knowledge of the construction industry being a significant advantage.
  • Demonstrated ability to implement integrated marketing plans across all marketing areas that meet business KPIs.
  • Digital-savvy with experience managing digital marketing funnels, identifying target audiences, crafting messages, and collaborating with digital marketing leads to optimize performance.
  • Solid experience with digital tools such as Marketo and Google Analytics.
  • Hands-on experience in executing marketing initiatives and developing marketing plans that drive growth.
  • Commercially astute, capable of making informed recommendations on marketing investments to maximize ROI.

Preferred Qualifications:

  • A strong desire to make an impact and a willingness to challenge the status quo to achieve targets.
  • A creative mindset, capable of translating software features into compelling benefits that resonate with decision-makers.
  • Proven experience in managing and influencing multiple internal and external stakeholders.
  • Strong organizational and project management skills, effectively driving execution across functions with competing deadlines.
  • Confidence in collaborating with senior stakeholders, particularly within Sales, to define and execute growth strategies together.

Please note that this position requires cross-functional teamwork across different time zones, necessitating some early starts to collaborate with colleagues in Europe and Australia/New Zealand.

What We Offer:

As a growing software company, we are committed to delivering on our promises. We prioritize the development of our employees and will work with you to create a personalized success plan, providing opportunities to accelerate your career and make a meaningful impact.

The base salary for this position ranges from $100,000 to $140,000 annually. Compensation may vary based on various factors, including qualifications, skills, competencies, experience, and location.

In addition to a competitive salary, you will discover that we excel at fostering strong, lasting relationships, including those with our employees. If you become part of our team, you will receive the following benefits and much more:

  • 22 days of paid time off
  • 11 company-paid holidays
  • Medical, dental, and vision insurance
  • 5% 401(k) company match
  • Short-term and long-term disability insurance
  • Parental leave for all parents
  • Flexible work environment

At The Access Group, we are dedicated to helping everyone Love Work and Love Life. We believe that individuals can only perform at their best when they can be their authentic selves. If you are excited about this role but feel your past experience does not align perfectly, we encourage you to reach out. You might be the candidate we are looking for.

We celebrate diversity and believe that a variety of perspectives enhances our business operations, improves customer support, and makes the workplace more enjoyable.

What’s stopping you? Come and be part of our remarkable Access Family.

Love Work. Love Life. Be You.

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