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Marketing and Communications Specialist

2 months ago

Virginia Beach, Virginia, United States Massanutten Full time
Job Summary

Massanutten Resort is seeking a full-time Marketing Specialist to join our team. This position focuses primarily on content creation, public relations, project management, and special events. Our specialist will assist the Resort Marketing team in creating engaging content, managing public relations, and coordinating events and projects.

Key Responsibilities
  • Content Creation: Develop and implement effective marketing content strategies, including writing, editing, and publishing content across various channels.
  • Public Relations: Assist in managing public relations activities, including media outreach, event planning, and VIP coordination.
  • Project Management: Assist in managing projects, including setting timelines, workflows, and efficiencies.
  • Events and Promotions: Assist in planning and executing events, including booth displays, setup and teardown, and spokesperson duties.
  • Social Media: Assist in managing social media platforms, including content creation, ad management, and guest service.
  • Special Projects: Assist the director with special projects and work closely with the marketing manager.
Requirements
  • Education: Bachelor's degree in marketing or a related field.
  • Skills: Strong writing and editing skills, marketing content generation, social media marketing, event planning, and project management.
  • Experience: 1-2 years of experience in marketing or a related field.
Preferred Qualifications
  • Website CMS Experience: Experience with website content management systems.
  • Graphic Design: Experience with graphic design software, such as Adobe Creative Suite.
  • Videography and Photography: Experience with videography and photography.
  • E-commerce and POS Systems: Experience with e-commerce and point-of-sale systems.