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Marketing Communications Specialist

1 month ago

Virginia Beach, Virginia, United States Virginia Jobs Full time
About the Position

The Marketing and Communications Associate will support the School of Theater's marketing initiatives, collaborating with the College of Visual and Performing Arts Office of Marketing and Communications and the Office of University Branding.

Key Responsibilities
  • Manage the School of Theater's social media presence, creating and scheduling content for Facebook, Instagram, and LinkedIn.
  • Develop and implement email marketing campaigns using EMMA to promote performances and share student, alumni, and faculty news.
  • Update the School of Theater's website using Drupal CMS, working with staff to ensure the site is current and adheres to Mason's brand standards.
  • Collaborate with the design team to create promotional materials for productions.
  • Work with the CVPA marketing team to ensure Mason brand guidelines are followed.
Requirements
  • Excellent communication skills, including writing at a high level.
  • Knowledge of industry standards for social media.
  • Proficiency in social media platforms.
  • Experience creating email campaigns using an email marketing tool.
  • Experience using a web CMS such as Drupal or WordPress.
  • MS Office experience.
  • Knowledge of the arts and how audiences receive information.
  • B.A. in English, Journalism, Marketing, Communications, or a related area or equivalent experience.
Preferred Qualifications
  • Adobe Creative Suite experience.
  • Experience using Canva.
  • EMMA experience.
  • Drupal experience.
  • Strategic content development experience.
  • Experience drafting press releases.