Digital Marketing Strategist

4 days ago


Virginia Beach, Virginia, United States Buzz Brands - Corporate Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Buzz Brands - Corporate. As a key member of our digital marketing department, you will play a crucial role in strengthening our franchise brands' online presence and developing online marketing campaigns at the national and local level.

Key Responsibilities
  • Develop and implement digital marketing strategies at the national/brand and individual franchise location level, including SEO, paid search, paid social, and other online marketing initiatives.
  • Manage website performance metrics via Google Analytics and optimize campaigns for improved results.
  • Collaborate with the digital marketing team to create and implement content marketing strategies, including blog posts, social media content, and email marketing campaigns.
  • Provide training and support to franchisees on digital marketing best practices and website management.
  • Stay up-to-date with the latest trends and advancements in digital marketing and recommend new strategies to improve our online presence.
Requirements
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • 1-3 years of experience in digital marketing, with a focus on paid social, SEO, and pay-per-click advertising.
  • Proficiency in MS Office, especially Excel and PowerPoint, and experience with web analytic tools and CMS programs.
  • Excellent communication and project management skills, with the ability to work independently in a fast-paced environment.
What We Offer

Full-time salary plus annual bonus potential, competitive benefits package, and the opportunity to work with a dynamic and growing company.



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