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The Senior Marketing Manager is responsible for developing, establishing and maintaining world-class marketing strategies to meet organizational objectives and effective management of the marketing, advertising and communication programs of the organization.
Key Responsibilities:- Develop and implement marketing strategies to drive business growth and increase market share.
- Lead the development of new product concepts and service offerings in targeted categories.
- Manage marketing programs to introduce new products and services to the sales organization, customer base, and market.
- Develop marketing strategies, customer value propositions, and support programs to elevate the perception of NWF as an innovative supplier.
- Recommend and coordinate the efficient use of marketing resources and technologies to meet organizational needs.
- Maintain a clear understanding of NWF's capabilities and how they provide relevant support for industry and specific customer expectations and requirements.
- Create and manage product/service marketing plans, including strategy and positioning, market research, competitive analysis, and market share assessment.
- Provide leadership and effective marketing support to the sales organization, including sales tools, training, administrative support, and problem-solving capability.
- Lead coordination and participation in customer product and trend presentations, as well as trade show exhibitions.
- Perform other duties and/or handle additional projects as assigned.
- Must have experience in marketing in the food industry.
- Requires a Bachelor's Degree in Marketing/Advertising or Business Administration with substantial real-life marketing function experience.
- Demonstrated experience and abilities in marketing food products that can include B to B ingredients, commercial food service, consumer brand/product management, and other related segments.
- Minimum of 10 years of business experience that included leadership involvement in market research, segmentation, and positioning, product development, business development, strategy development, and project and program management.
- Up to 25% domestic travel typical.
- Demonstrated leadership abilities that include establishing strategic direction, delivering results through wide organizational involvement, and maintaining a strong customer focus.
- Strong verbal and written communication skills, analytical abilities, organization skills, and strong knowledge of Adobe applications, Microsoft Office, and Lotus Notes.