Digital Media Strategist

4 days ago


Seattle, Washington, United States Advantage Solutions Full time

Job Summary

We are seeking a highly talented Director of Media to drive media strategy for all digital channel initiatives, including direct partnerships, programmatic media buying, paid social, and paid search. The ideal candidate will have a strong understanding of both awareness and performance digital media channels and strategies.

Key Responsibilities

  • Collaborate with delivery teams to ensure quality and timeliness of deliverables.
  • Assume responsibility for the growth and vitality of the company's media practice and of clients' business.
  • Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.
  • Ensure accurate record keeping and finances on all accounts.
  • Work with cross-functional departments to ensure flawless execution.
  • Review final reconciliation of campaign and authorize client refunds if appropriate.

Requirements

  • Bachelor's Degree or equivalent experience is required.
  • 8+ years of experience in Media at an agency.
  • Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic, and social media.
  • Previous success in the planning, development, and management of digital media campaigns for brands or products.
  • Experience with DoubleClick and other 3rd party tracking solutions preferred; ability to analyze data and deeper understanding of measurement practices, 3rd party measurement companies, and web analytics.
  • Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX); demonstrated interest in keeping up with emerging technologies and digital marketing trends.

About Us

At Advantage Solutions, we grow People, Brands, and Businesses. We are a leading business solutions provider in North America, and we are seeking talented individuals to join our team.



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