Digital Media Strategist
3 weeks ago
Job Summary
We are seeking a highly talented Director of Media to drive media strategy for all digital channel initiatives, including direct partnerships, programmatic media buying, paid social, and paid search. The ideal candidate will have a strong understanding of both awareness and performance digital media channels and strategies.
Key Responsibilities
- Collaborate with delivery teams to ensure quality and timeliness of deliverables.
- Assume responsibility for the growth and vitality of the company's media practice and of clients' business.
- Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.
- Ensure accurate record keeping and finances on all accounts.
- Work with cross-functional departments to ensure flawless execution.
- Review final reconciliation of campaign and authorize client refunds if appropriate.
Requirements
- Bachelor's Degree or equivalent experience is required.
- 8+ years of experience in Media at an agency.
- Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic, and social media.
- Previous success in the planning, development, and management of digital media campaigns for brands or products.
- Experience with DoubleClick and other 3rd party tracking solutions preferred; ability to analyze data and deeper understanding of measurement practices, 3rd party measurement companies, and web analytics.
- Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX); demonstrated interest in keeping up with emerging technologies and digital marketing trends.
About Us
At Advantage Solutions, we grow People, Brands, and Businesses. We are a leading business solutions provider in North America, and we are seeking talented individuals to join our team.
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