Community Outreach Coordinator
2 weeks ago
Full-time
POSITION SUMMARY
ORGANIZATION BACKGROUND
LIFE Pittsburgh is a program under the All-Inclusive Care for the Elderly (PACE) initiative, dedicated to creating a holistic care environment for individuals who are typically homebound or residing in nursing facilities. With a workforce exceeding 350 professionals, LIFE Pittsburgh provides a comprehensive range of health and social services available around the clock, every day of the year.
A multidisciplinary health team, including geriatric physicians, nurses, social workers, and rehabilitation experts, assesses the needs and preferences of our participants, collaborates with them and their families or caregivers to plan and approve services, monitors for changes, and delivers timely interventions.
Primary care and community services are offered through our Day Health Center and in-home programs tailored to each participant's unique requirements. LIFE Pittsburgh operates from multiple locations within the region.
ROLE OVERVIEW
Reporting directly to the Director of Outreach and Enrollment, this position is accountable for enhancing and implementing outreach strategies across the organization to boost community visibility and support the growth of participant enrollment in LIFE Pittsburgh's services.
KEY RESPONSIBILITIES:
- Formulates outreach and marketing strategies, including proposals and presentations for key stakeholders and potential referral sources.
- Evaluates the effectiveness of existing marketing and outreach initiatives; suggests enhancements to improve market penetration.
- Maintains a comprehensive understanding of the target market for LIFE Pittsburgh services (including payors, providers, and competitors).
- Identifies high-potential referral sources such as senior health organizations and healthcare providers in designated markets.
- Plans and conducts impactful in-person presentations to key referral sources, effectively communicating the organization’s overview, program benefits, eligibility criteria, and enrollment process.
- Organizes and facilitates various outreach events, including workshops relevant to seniors and caregivers, open houses, and health fairs, enlisting the support of Enrollment and Outreach Specialists as necessary.
- Represents LIFE Pittsburgh at community and agency meetings, enhancing visibility and referral streams through community partnerships.
- Engages with existing and potential referral sources to cultivate new and existing relationships with organizational leaders and influencers across diverse geographic and demographic segments.
- Proactively maintains position requirements, including vehicle access, valid driver's license, auto insurance, and compliance with educational requirements.
WORKING ENVIRONMENT:
- This role involves working within LIFE Pittsburgh Adult Day Health Centers and traveling to various settings such as older adult residences, hospitals, and nursing facilities.
SKILLS AND QUALIFICATIONS:
- The ideal candidate is highly motivated, results-oriented, and adept at building strong, lasting relationships.
- Exceptional planning, organizational, and presentation skills are essential.
- Demonstrated ability to thrive in a rapidly evolving, fast-paced environment while managing multiple priorities.
- Must possess excellent written and verbal communication skills, along with a proactive and approachable demeanor.
- Ability to analyze data, metrics, and trends effectively.
EDUCATION AND EXPERIENCE:
- A Bachelor’s degree in a relevant field is strongly preferred.
- Proven experience in sales, marketing, and outreach with demonstrable results is required.
- Experience working with the elderly population or in community-based programs is highly desirable.
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