Digital Marketing Strategy Director

3 days ago

New York, New York, United States CLEAR - Corporate Full time

Job Overview:

CLEAR - Corporate seeks a highly skilled Senior Manager, Performance Marketing to lead our digital performance marketing efforts. This role will be responsible for developing and executing comprehensive performance marketing strategies that drive customer acquisition and revenue growth.

About the Role:

This is a senior-level position that requires strong leadership skills, with a focus on strategic planning, data analysis, and team management. The ideal candidate will have a proven track record of success in digital performance marketing, with experience in managing multiple projects simultaneously and prioritizing tasks effectively.

Responsibilities:

  • Strategic Development:
    • Develop and implement comprehensive performance marketing strategies to achieve CLEAR's business objectives.
    • Identify and evaluate new opportunities for growth across digital channels.
    • Collaborate with senior leadership to align marketing strategies with company goals.
  • Campaign Execution and Optimization:
    • Manage and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
    • Conduct in-depth analysis of campaign performance, leveraging data to make informed adjustments.
    • Perform A/B testing and other optimization techniques to enhance campaign effectiveness.
  • Data Analysis and Reporting:
    • Utilize analytics tools to track, measure, and report on key performance indicators.
    • Provide actionable insights and recommendations to improve campaign performance.
    • Prepare regular performance reports for senior management.
  • Team Leadership:
    • Lead and mentor a small team, fostering a collaborative and high-performance culture.
    • Set clear goals and provide ongoing feedback and development opportunities.
    • Encourage innovative thinking and continuous improvement within the team.
  • Project Management and Prioritization:
    • Manage multiple projects simultaneously, ensuring timely delivery and optimal performance.
    • Prioritize tasks effectively to maximize impact and meet business objectives.
    • Maintain a flexible approach to respond to shifting priorities and emerging opportunities.
  • Budget Management:
    • Oversee the performance marketing budget, ensuring optimal allocation of resources.
    • Track spending and ROI, making adjustments as necessary to maximize return on investment.

Requirements:

  • 5+ years of experience in digital performance marketing with a proven track record of success.
  • Strong analytical skills and experience using analytics tools to drive marketing decisions.
  • Hands-on expert with experience in major digital advertising platforms (e.g. Google Ads, Facebook Ads, and more).
  • Excel in managing multiple projects simultaneously, with strong project management skills.
  • Self-starter with a proactive approach to identifying and capitalizing on new opportunities.
  • Thrive in a fast-paced, rapidly evolving environment and can adapt to shifting priorities.
  • Strong leadership skills, capable of leading and mentoring a small team to achieve exceptional results, fostering a collaborative and high-performance culture.

Estimated Salary Range: $120,000 - $150,000 per year, depending on levels of skills and experience.

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