Director of Digital Branding and Marketing

4 days ago

New York, New York, United States Kroll Full time
Marketing Director - Cyber & Data Resilience

We are seeking an experienced Digital Marketing/Branding Lead to take on the role of Director for our Cyber & Data Resilience business unit. In this position, you will oversee the development and execution of global marketing strategies that position Kroll as a thought leader in cybersecurity, data privacy, and resilience.

Key Responsibilities:

  • Spearhead the development and implementation of integrated marketing activities specifically tailored to cybersecurity, data privacy, and cyber resilience services across the Americas.
  • Collaborate with business development teams and key account managers to develop tailored marketing strategies that drive long-term client relationships and growth.
  • Leverage account-based marketing (ABM) approaches to create targeted campaigns for high-value clients in the cybersecurity and data resilience space.
  • Stay ahead of the rapidly evolving cybersecurity landscape by continually monitoring emerging threats, regulatory shifts, and market trends.
  • Provide data-driven insights to inform marketing strategies and ensure Kroll's offerings and messaging remain relevant and impactful.

Requirements:

  • 8+ years of experience in a senior marketing role, with a proven track record in leading successful, multi-channel marketing campaigns, particularly within cybersecurity, data resilience, or a related field.
  • Demonstrated ability to work at both a strategic and tactical level, translating business objectives into effective marketing strategies that deliver measurable results.
  • Experience managing large-scale events and developing thought leadership in highly technical fields like cybersecurity.
  • Strong project management and organizational skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
  • Deep knowledge of digital marketing tools, including Salesforce, Eloqua (or similar marketing platforms), and analytics tools to drive data-based decision-making.
  • Comfortable leading cross-functional teams and working collaboratively with stakeholders at all levels, including senior executives.
  • Creative and forward-thinking, with a passion for driving innovation in marketing practices.

About Kroll:

Kroll is a global leader in risk and financial advisory solutions. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. We are committed to building an inclusive work environment and are proud to be an equal opportunity employer.

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