Director of Digital Strategy

1 day ago


New York, New York, United States VML Full time
About the Opportunity:
We're looking for a seasoned Director of Digital Strategy to join our team at VML. In this role, you will be responsible for developing and executing digital strategies that drive engagement and conversion for our clients in the healthcare industry.

Key Responsibilities:
  • Develop and execute digital strategies that drive engagement and conversion for our clients in the healthcare industry.
  • Collaborate with cross-functional teams to develop integrated marketing plans that leverage multiple channels and touchpoints.
  • Lead the development of creative briefs, business requirements, and strategic frameworks for programs, campaigns, and messaging/content development.

Requirements:
  • 5-8 years of experience in digital strategy, marketing, or a related field, with a strong focus on healthcare (HCP and DTC) and social media marketing.
  • Proven track record of developing and executing successful digital marketing campaigns that drive engagement and conversion.
  • Strong understanding of social media platforms and ability to develop effective social media strategies.

About VML:
VML is a global marketing agency that helps brands tell their stories and build meaningful connections with their customers. Our team of experts is dedicated to delivering innovative solutions that drive business results.

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