Director of Brand Strategy and Insights

1 month ago


San Francisco, California, United States Gap Inc. Full time
About the Role

Banana Republic is seeking a Director of Brand Strategy and Insights to develop comprehensive and innovative marketing strategies that align with the brand's overall business objectives and target customer segments.

The ideal candidate will have 8+ years of marketing experience, with 5+ years in brand strategy, brand management, and/or brand marketing. They will also have 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors.

The Director of Brand Strategy and Insights will be responsible for developing a forward-looking brand framework that sets the team up for successfully delivering on the strategic vision. They will partner closely with Brand Marketing to support the creation of full-funnel marketing plans and campaign briefs, ensuring that all marketing strategies, messaging, and creative concepting align to defined brand strategy, identity, and positioning.

The successful candidate will have exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions. They will also be a change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap.

Banana Republic offers a competitive salary range of $164,200 - $217,500 USD, as well as a range of benefits, including merchandise discount, paid time off, and extensive 401(k) plan with company matching.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.



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