Marketing Branding Specialist

3 weeks ago


West Chicago, Illinois, United States RFS Group Full time

Marketing Strategy and Execution

Create and manage comprehensive marketing plans to drive overall branding and professional driver recruiting advertising efforts for RFS Group.

Develop and execute annual recruiting and marketing plans, leveraging expertise in managing marketing budgets to achieve maximum ROI.

Content Creation and Digital Marketing

Design and produce engaging content for various marketing channels, including website, YouTube, blog, social media, email newsletters, and webinars, to attract and nurture leads throughout the sales funnel.

Manage and optimize digital marketing channels, including SEO, SEM, display advertising, and social media advertising, to drive traffic, conversions, and customer acquisition.

Market Research and Analytics

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.

Utilize marketing analytics tools to track and analyze key performance metrics, generate insights, and optimize marketing campaigns for maximum ROI.

Team Collaboration and Multimedia Advertising

Coordinate with sales and customer success teams to align marketing efforts with sales objectives, support lead generation efforts, and ensure a seamless customer journey.

Manage and execute multimedia advertising approach including pay-per-click, print, search engine optimization, geo-targeting, outdoor, online advertising, retargeting, mobile engagement, and social media advertising.

Track marketing and advertising results/return on investment and adjust as needed.



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