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Media and Marketing Officer

2 months ago

Gilbert, Arizona, United States Town of Gilbert Full time
Job Title: Media and Marketing Officer

We are seeking a highly motivated and experienced Media and Marketing Officer to join our team at the Town of Gilbert. As a key member of our communications team, you will be responsible for developing and implementing comprehensive communications, marketing, and branding strategies to enhance the public perception of the Town.

Key Responsibilities:
  • Manage marketing and communications strategy, social media, and content for various departments and initiatives.
  • Manage media relations by building relationships with media partners and reporters and preparing and distributing news releases.
  • Plan, design, produce, and implement communications plans that may include news releases, social media, videos, and other marketing programs, campaigns, and activities.
  • Conduct interviews with members of the news media and public.
  • Help maintain and update website content.
  • May serve as a representative to a variety of community and business meetings, attend Council Meetings, and participate in various community group boards and programs on behalf of the Town.
  • Advise personnel on effective communications and social media techniques and/or public information methods and procedures.
  • Support crisis communications, proactively providing accurate, timely public safety information to the public and news media on critical incidents.
  • Monitor social media channels, mainstream media publications, and other online content as appropriate for information relevant to Gilbert and any issues of public concern that deal with public safety.
  • Regularly participate in two-way dialogue with the community.
  • Improve transparency and develop confidence in the Town by publicly sharing the Town's mission, activities, initiatives, and personnel.
  • On-call after hours response for major incidents and participation in the Emergency Operations Center (EOC) activations to coordinate media and public information releases and on-camera interviews as needed.
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or Journalism.
  • 5+ years of experience in marketing and public relations, with 3-5 years of experience in media relations.
  • Any equivalent combination of experience and training that provides the knowledge and abilities necessary to perform the work.
  • Valid Arizona driver's license.
About Us:

The Town of Gilbert is a thriving community that values innovation, forward thinking, and customer satisfaction. We are committed to providing best-in-class service to our citizens while offering opportunities for professional growth and development.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.